k{"id":98868,"date":"2024-04-15T12:00:28","date_gmt":"2024-04-15T10:00:28","guid":{"rendered":"https:\/\/www.flyeralarm.com\/blog\/augmented-reality-en-ny-dimension-av-reklam"},"modified":"2024-04-09T11:49:44","modified_gmt":"2024-04-09T09:49:44","slug":"augmented-reality-en-ny-dimension-av-reklam","status":"publish","type":"post","link":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/augmented-reality-en-ny-dimension-av-reklam\/","title":{"rendered":"Augmented reality – en ny dimension av reklam"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Augmented reality (AR) skakar just nu om marknadsf\u00f6ringsv\u00e4rlden. Verktyget revolutionerar online-shopping, f\u00f6rvandlar traditionell detaljhandel till en helt ny upplevelse och ger liv \u00e5t klassiska trycksaker som flygblad. Augmented reality bryter ner gr\u00e4nserna mellan analog och digital reklam. AR – det nya mirakelvapnet inom reklam?<\/span><\/strong><\/em>[\/vc_column_text][vc_column_text]F\u00f6rst en f\u00f6rklaring av begreppet: Till skillnad fr\u00e5n virtual reality, som helt f\u00f6rflyttar anv\u00e4ndaren till en artificiell v\u00e4rld, expanderar augmented reality och l\u00e4gger digitala element ovanp\u00e5 den befintliga milj\u00f6n. P\u00e5 s\u00e5 s\u00e4tt skapas en sp\u00e4nnande blandning av verklighet och virtualitet. Vanligtvis tar man sin kameraaktiverade smartphone eller surfplatta i handen. AR-programvaran kompletterar livebilden fr\u00e5n mobiltelefonens kamera p\u00e5 l\u00e4mpligt s\u00e4tt. Det kr\u00e4vs ingen s\u00e4rskild h\u00e5rdvara f\u00f6r att uppleva augmented reality med sin egen mobiltelefon. Det finns m\u00e5nga AR-appar som du bara beh\u00f6ver installera p\u00e5 din mobiltelefon f\u00f6r att anv\u00e4nda augmented reality i fantastiskt bra kvalitet.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Och AR \u00e4r inte l\u00e4ngre bara f\u00f6r de stora akt\u00f6rerna. Tekniken och kreativiteten i dess till\u00e4mpningar utvecklas st\u00e4ndigt och det finns m\u00e5nga potentiella till\u00e4mpningar, \u00e4ven f\u00f6r f\u00f6retag med mindre marknadsf\u00f6ringsbudgetar. Detta inkluderar att f\u00f6rb\u00e4ttra tryckta produkter med virtuellt AR-inneh\u00e5ll.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
Ge liv \u00e5t tryckta produkter – med AR<\/h2>\n[\/vc_column_text][vc_column_text]Att dela ut flygblad och s\u00e4tta upp affischer – det \u00e4r klassiska marknadsf\u00f6ringsverktyg som \u00e4ven de minsta f\u00f6retagen anv\u00e4nder f\u00f6r att marknadsf\u00f6ra sig sj\u00e4lva och sina produkter. Och det \u00e4r bra – men det \u00e4r riktigt smart att ge dessa “analoga” tryckprodukter digitalt liv. Och det \u00e4r precis vad augmented reality g\u00f6r m\u00f6jligt. AR kopplar samman flygblad, affischer, broschyrer och kataloger med digitalt inneh\u00e5ll och f\u00f6rb\u00e4ttrar dem p\u00e5 s\u00e5 s\u00e4tt. I princip fungerar det p\u00e5 samma s\u00e4tt som “QR-koder”.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Den avg\u00f6rande skillnaden: Potentiella kunder omdirigeras inte bara till en webbplats. Ist\u00e4llet kan de tryckta och digitala annonserna l\u00e4nkas direkt och kombineras – vilket skapar en virtuell verklighet d\u00e4r det virtuella reklaminneh\u00e5llet p\u00e5 ett meningsfullt s\u00e4tt kompletterar verkligheten, dvs. den tryckta produkten. H\u00e4r \u00e4r ett konkret exempel fr\u00e5n evenemangsbranschen som illustrerar det merv\u00e4rde som AR erbjuder kunderna.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
Exempel inom evenemangsbranschen<\/em><\/h3>\n[\/vc_column_text][vc_column_text]A6-flyern, som visas p\u00e5 kaf\u00e9er och pubar eller delas ut p\u00e5 g\u00e5gator, \u00e4r fortfarande en klassiker inom evenemangsreklam. Med augmented reality kan du f\u00f6rvandla denna trycksak till en multimediaupplevelse och s\u00e5 att s\u00e4ga v\u00e4cka den till liv – med en rad digitala inneh\u00e5ll som \u00f6verlagrar och kompletterar livebilden fr\u00e5n din mobilkamera.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]En bild av bandet p\u00e5 scenen kan pl\u00f6tsligt f\u00f6rvandlas till en liveinspelning av det slutliga framtr\u00e4dandet som kan spelas upp. Att k\u00f6pa biljetter online med valbara platser skulle bara vara ett svep bort. Textinformation p\u00e5 flygbladet om lokalen skulle synas med ett klick i onlinekarttj\u00e4nster som Google Maps, eventuellt med m\u00f6jlighet att starta en ruttbeskrivning – naturligtvis live-navigering med pilinstruktioner inb\u00e4ddade direkt i livekamerabilden. Det h\u00e4r \u00e4r bara n\u00e5gra av m\u00f6jligheterna att v\u00e4cka ett klassiskt flygblad till liv med AR. Och det \u00e4r inte bara en framtidsdr\u00f6m, det \u00e4r redan verklighet och kan \u00e4ven f\u00f6rverkligas f\u00f6r dina tryckta produkter.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”7346″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
AR – Slutsats och framtidsutsikter<\/h2>\n[\/vc_column_text][vc_column_text]F\u00f6rl\u00e4nga tryckta produkter virtuellt – det \u00e4r en av de otaliga m\u00f6jligheterna att anv\u00e4nda augmented reality som marknadsf\u00f6ringsverktyg. AR erbjuder obegr\u00e4nsade m\u00f6jligheter f\u00f6r i synnerhet online-\u00e5terf\u00f6rs\u00e4ljare. \u00c4ven om online-shopping \u00e4r framg\u00e5ngsrikt finns det produkter som inte kan beskrivas och visualiseras p\u00e5 ett tillfredsst\u00e4llande s\u00e4tt med foton och videor. Massor av r\u00f6rliga bilder, informativ text – och \u00e4nd\u00e5 f\u00e5r du inte en riktigt bra bild av din favoritprodukt.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Augmented Reality l\u00f6ser detta med 3D-simuleringar, videor och mycket mer multimediainneh\u00e5ll. Med hj\u00e4lp av verktyget kan man placera digitala modeller, t.ex. av m\u00f6bler, direkt i de egna v\u00e4ggarna med fingret. AR erbjuder ocks\u00e5 helt nya digitala butikskoncept vid den klassiska f\u00f6rs\u00e4ljningspunkten. Med en smartphone med kamera kan du till exempel prova olika kl\u00e4der p\u00e5 din egen kropp utan att f\u00f6rst beh\u00f6va g\u00e5 in i omkl\u00e4dningsrummet. Olika modeller och varianter kan kombineras och provas p\u00e5 kort tid. Det finns m\u00e5nga fler exempel fr\u00e5n en m\u00e4ngd olika branscher – som alla har f\u00f6rverkligats f\u00f6r l\u00e4nge sedan. N\u00e4stan varje vecka tillkommer nya AR-till\u00e4mpningar. Det \u00e4r allts\u00e5 h\u00f6g tid att b\u00f6rja anv\u00e4nda AR och inkludera det i dina n\u00e4sta marknadsf\u00f6ringskampanjer.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Augmented reality (AR) skakar just nu om marknadsf\u00f6ringsv\u00e4rlden. Verktyget…<\/p>\n","protected":false},"author":66,"featured_media":98871,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3012],"tags":[7303,8049,8048,8041,7896,6560,8039,8046,7143,8047,7633,6094,8051,8042,6102,8034,8050,7141,8044,7702,8043,8045,8052,8053,8036,6816,8037,7274,8038,8035,5722,6099,8033],"class_list":{"0":"post-98868","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beinspired-se","8":"tag-affischer","9":"tag-animation-se","10":"tag-app-se","11":"tag-ar-se","12":"tag-augmented-reality-se","13":"tag-broschyrer","14":"tag-detaljhandel","15":"tag-digital-annonsering","16":"tag-e-commerce-se","17":"tag-evenemangsbranschen","18":"tag-event-se","19":"tag-flyer-se","20":"tag-foeretagets-image","21":"tag-foerstaerkt-verklighet","22":"tag-katalog-se","23":"tag-logo-se","24":"tag-logodesign-se","25":"tag-marketing-se","26":"tag-marknadsfoeringsbudget","27":"tag-marknadsfoeringsinitiativ","28":"tag-marknadsfoeringsplanering","29":"tag-multimedia-reklam","30":"tag-online-shopping","31":"tag-onlinehandel","32":"tag-point-of-sale-se","33":"tag-reklam","34":"tag-reklaminitiativ","35":"tag-reklamkampanj","36":"tag-smartphone-se","37":"tag-start-up-se","38":"tag-text-se","39":"tag-tryckprodukter","40":"tag-video-se"},"acf":[],"_links":{"self":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts\/98868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/comments?post=98868"}],"version-history":[{"count":2,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts\/98868\/revisions"}],"predecessor-version":[{"id":98870,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts\/98868\/revisions\/98870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/media\/98871"}],"wp:attachment":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/media?parent=98868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/categories?post=98868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/tags?post=98868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}