k{"id":96677,"date":"2024-02-26T12:00:20","date_gmt":"2024-02-26T11:00:20","guid":{"rendered":"https:\/\/www.flyeralarm.com\/blog\/de-5-viktigaste-skillnaderna-mellan-b2b-och-b2c-maessmontrar"},"modified":"2024-02-21T16:16:58","modified_gmt":"2024-02-21T15:16:58","slug":"de-5-viktigaste-skillnaderna-mellan-b2b-och-b2c-maessmontrar","status":"publish","type":"post","link":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/de-5-viktigaste-skillnaderna-mellan-b2b-och-b2c-maessmontrar\/","title":{"rendered":"De 5 viktigaste skillnaderna mellan B2B- och B2C-m\u00e4ssmontrar"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Det som fungerar bra f\u00f6r B2C kan f\u00e5 motsatt effekt f\u00f6r B2B. Ta reda p\u00e5 hur du optimerar din m\u00e4ssmonter f\u00f6r din m\u00e5lgrupp h\u00e4r.<\/strong><\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Tusentals och \u00e5ter tusentals m\u00e4nniskor tr\u00e4nger sig igenom utst\u00e4llningshallen. Arrang\u00f6rerna meddelar glatt: “Rekordm\u00e5nga bes\u00f6kare!”. Och utst\u00e4llarna? F\u00f6r dem inneb\u00e4r tr\u00e5nga m\u00e4ssor st\u00e4ndig stress: st\u00e4ndig stress. Otaliga bes\u00f6kare, kunder, aff\u00e4rspartners, potentiella medarbetare och praktikanter m\u00e5ste informeras, r\u00e5dfr\u00e5gas och \u00f6vertalas i timmar i str\u00e4ck.<\/p>\n
Men det inneb\u00e4r ocks\u00e5 enorma m\u00f6jligheter f\u00f6r varje utst\u00e4llande f\u00f6retag – var annars kan man ha s\u00e5 m\u00e5nga personliga samtal med m\u00e4nniskor som \u00e4r relevanta f\u00f6r m\u00e5lgruppen p\u00e5 s\u00e5 kort tid? Grundf\u00f6ruts\u00e4ttningen f\u00f6r detta \u00e4r att bes\u00f6karna stannar kvar i montern.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_btn size=”small” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” text=”Till temav\u00e4rlden f\u00f6r m\u00e4ssutrustning” url=”https:\/\/www.flyeralarm.com\/se\/t\/temaomraden-och-branscher\/maessutrustning\/”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
B2B eller B2C? Anpassa din m\u00e4ssmonter!<\/h2>\n[\/vc_column_text][vc_column_text]I ett annat blogginl\u00e4gg har du redan f\u00e5tt l\u00e4ra dig hur du planerar din egen m\u00e4ssmonter<\/a>. Men det \u00e4r stor skillnad p\u00e5 de krav som en tilltalande monter p\u00e5 en B2B-m\u00e4ssa och en B2C-m\u00e4ssa m\u00e5ste uppfylla. Ingen panik, h\u00e4r \u00e4r n\u00e5gra steg du kan ta f\u00f6r att perfekt anpassa din monter f\u00f6r en business-to-business eller business-to-customer m\u00e4ssa.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
1. Syftet med ditt m\u00e4ssdeltagande<\/h3>\n[\/vc_column_text][vc_column_text]Det l\u00e5ter sj\u00e4lvklart, men det \u00e4r v\u00e4rt att n\u00e4mna: F\u00f6rst och fr\u00e4mst \u00e4r din m\u00e4ssmonter naturligtvis avsedd f\u00f6r… m\u00e4ssbes\u00f6karna! Och det ser v\u00e4ldigt annorlunda ut p\u00e5 en B2B-m\u00e4ssa \u00e4n p\u00e5 en B2C-m\u00e4ssa.<\/p>\n
P\u00e5 en klassisk business-to-business-m\u00e4ssa<\/strong> \u00e4r m\u00e5let att v\u00e5rda befintliga aff\u00e4rsrelationer<\/strong>, knyta<\/strong> nya kontakter<\/strong> och informera<\/strong> partners p\u00e5 \u00f6gonh\u00f6jd om aktuella h\u00e4ndelser i din bransch och\/eller ditt f\u00f6retag. H\u00e4r har dina kontakter i allm\u00e4nhet mer tid, mer f\u00f6rkunskaper och \u00e4r redan i grunden intresserade av din verksamhet. Om du d\u00e4remot \u00e4r utst\u00e4llare p\u00e5 en business-to-consumer-m\u00e4ssa<\/strong> \u00e4r ditt prim\u00e4ra m\u00e5l att s\u00e4lja<\/strong> och \u00f6ka marknadspenetrationen<\/strong>.<\/p>\n
Nu n\u00e4r de grundl\u00e4ggande skillnaderna mellan dina m\u00e5l p\u00e5 en B2B- och B2C-m\u00e4ssa har klargjorts uppst\u00e5r naturligtvis fr\u00e5gan: Hur kommer det att p\u00e5verka din n\u00e4rvaro p\u00e5 m\u00e4ssan?[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
2. Hur man drar till sig uppm\u00e4rksamhet<\/h3>\n[\/vc_column_text][vc_column_text]Oavsett hur v\u00e4l du har f\u00f6rberett dina f\u00f6rs\u00e4ljningsargument och hur noggrant du har f\u00f6rberett informationsbroschyrer – om din monter f\u00f6rbises av publiken, kommer alla dina anstr\u00e4ngningar att ha varit f\u00f6rg\u00e4ves. S\u00e5 dra uppm\u00e4rksamheten till din monter. Och g\u00f6r det p\u00e5 ett s\u00e5dant s\u00e4tt att du inte skr\u00e4mmer bort din m\u00e5lgrupp.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]P\u00e5 en B2B-m\u00e4ssa<\/strong> m\u00f6ter du din motpart i \u00f6gonh\u00f6jd. F\u00e4rgglada affischer, specialpriser och en skrytsam mentalitet avskr\u00e4cker potentiella f\u00f6retagskunder och undergr\u00e4ver ditt anspr\u00e5k p\u00e5 att vara en p\u00e5litlig och trov\u00e4rdig partner. Missf\u00f6rst\u00e5 mig inte: Du m\u00e5ste definitivt dra uppm\u00e4rksamheten till dig med stora reklamytor<\/strong>, till exempel p\u00e5 utst\u00e4llningsv\u00e4ggar, XXL roll-ups eller tryckta paviljonger. Men med en \u00e5terh\u00e5llsam design <\/strong>och informativt inneh\u00e5ll<\/strong>.<\/p>\n
P\u00e5 en B2C-m\u00e4ssa<\/strong> \u00e4r det d\u00e4remot okej att visa upp sig. Var h\u00f6gljudd, kreativ och i\u00f6gonfallande<\/strong>. Har du ett exklusivt smakerbjudande varje dag under m\u00e4ssan? Bra, offentligg\u00f6r det s\u00e5 brett som m\u00f6jligt! Heliumfyllda och tryckta ballonger? Absolut. Vandrande marknadsf\u00f6ring med en f\u00f6rs\u00e4ljningsbricka och sm\u00e5 giveaways? Det \u00e4r str\u00e5lande! F\u00f6rresten: Du kan ta reda p\u00e5 vilka giveaways som rekommenderas f\u00f6r en B2C-m\u00e4ssa under punkt 5.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”12930″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
3. Bygg din utst\u00e4llningsmonter<\/h3>\n[\/vc_column_text][vc_column_text]I en B2B-m\u00e4ssmonter<\/strong> har du l\u00e5nga och djupg\u00e5ende samtal med m\u00e4sskontakter som du f\u00f6rmodligen har k\u00e4nt personligen under l\u00e5ng tid. Det \u00e4r d\u00e4rf\u00f6r du beh\u00f6ver en plats att dra dig tillbaka till<\/strong>. Med en modul\u00e4r m\u00e4ssv\u00e4gg kan du till exempel skapa en slags inh\u00e4gnad d\u00e4r du kan skapa en s\u00e4rskilt informell atmosf\u00e4r med avslappnade loungem\u00f6bler<\/strong> eller skr\u00e4ddarsydda m\u00e4ssm\u00f6bler<\/strong>.<\/p>\n
Tips: F\u00f6rmodligen beh\u00f6ver du en datorarbetsplats eller \u00e5tminstone en b\u00e4rbar dator. Du b\u00f6r ocks\u00e5 m\u00e4rka allt som du kan trycka eller s\u00e4tta din f\u00f6retagslogotyp p\u00e5. Fr\u00e5n USB-kontakten till musmattan och f\u00f6retagslogotypen p\u00e5 baksidan av din b\u00e4rbara dator.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”12956″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]P\u00e5 en B2C-m\u00e4ssa<\/strong>, \u00e5 andra sidan, \u00e4r din monter n\u00e4stan som en liten butiksyta<\/strong>. H\u00e4r beh\u00f6ver du en l\u00e5ng m\u00e4ssdisk<\/strong> f\u00f6r att kunna betj\u00e4na m\u00e5nga kunder samtidigt i en tr\u00e5ng milj\u00f6. Om du vill integrera en utst\u00e4llningsyta sparar tryckbara montrar<\/strong> utrymme, presenterar dina produkter s\u00e4rskilt tydligt och \u00e4r extremt snabba att st\u00e4lla upp. Ocks\u00e5 viktigt: pappersb\u00e4rkassar, som idealiskt b\u00e4rs av hundratals genom hallen.<\/p>\n
Tips: F\u00f6rutom pappersb\u00e4rkassar i standardstorlekar kan du ocks\u00e5 skriva ut s\u00e4rskilt volumin\u00f6sa modeller fr\u00e5n kraftpapper och erbjuda dem till m\u00e4ssbes\u00f6kare som redan b\u00e4r flera shoppingkassar. P\u00e5 s\u00e5 s\u00e4tt hamnar alla dina konkurrenters p\u00e5sar (och d\u00e4rmed logotyper) i din kraftb\u00e4rkasse<\/strong>. N\u00e4r allt kommer omkring \u00e4r en enda stor p\u00e5se med bekv\u00e4ma handtag mycket bekv\u00e4mare att b\u00e4ra \u00e4n flera mindre p\u00e5sar som alla sk\u00e4r obehagligt i fingrarna.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
4. Sk\u00e4rmar och digitalt inneh\u00e5ll<\/h3>\n[\/vc_column_text][vc_column_text]Visa tidsandan i din m\u00e4ssmonter och kombinera online- och offlineinneh\u00e5ll. Det l\u00e5ter h\u00f6gteknologiskt, men med r\u00e4tt utrustning \u00e4r det ganska enkelt. Om du planerar att delta i en B2B-m\u00e4ssa kan du imponera p\u00e5 dina motparter med augmented reality<\/strong> applikationer.<\/p>\n
Anv\u00e4nd denna app f\u00f6r att presentera ditt inneh\u00e5ll kortfattat och exakt p\u00e5 flygblad eller broschyrer. Om din samtalspartner \u00e4r intresserad “skannar” han eller hon helt enkelt den tryckta produkten med sin smartphone. En sp\u00e4nnande bildfilm, en anv\u00e4ndbar f\u00f6rklaringsvideo eller ett exempel fr\u00e5n din kunds vardag visas p\u00e5 deras sk\u00e4rm bredvid din flyer.<\/p>\n
P\u00e5 B2C-m\u00e4ssor har du d\u00e4remot inte tillr\u00e4ckligt med tid f\u00f6r att inspirera intresserade parter med detaljerade AR-applikationer. H\u00e4r kommer crossmedia-marknadsf\u00f6ring<\/a> in i bilden: Marknadsf\u00f6r din n\u00e4rvaro p\u00e5 sociala n\u00e4tverk i f\u00f6rv\u00e4g, anordna onlinet\u00e4vlingar med gratisbiljetter till m\u00e4ssan och l\u00e4gg upp massor av emotionella bilder fr\u00e5n din monter.<\/p>\n
Och det \u00e4r inte allt. Det finns otaliga s\u00e4tt att kombinera online- och offlineaktiviteter f\u00f6r b\u00e5de business-to-business- och business-to-customer-m\u00e4ssor. Garanterat l\u00f6nsamt och utan n\u00e5gon st\u00f6rre extra anstr\u00e4ngning.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
5. Ge ut de r\u00e4tta give-aways<\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”12972″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Du b\u00f6r inte bara anpassa din monter, utan \u00e4ven dina giveaways till din m\u00e5lgrupp. I B2B-sektorn<\/strong> m\u00f6ter du m\u00e4nniskor som reser mycket i aff\u00e4rer, ofta sover p\u00e5 hotell och arbetar p\u00e5 spr\u00e5ng med b\u00e4rbara datorer och smartphones. Vilka reklamartiklar med din logotyp anv\u00e4nds mest av denna m\u00e5lgrupp?<\/p>\n
Vad tycker du om notebooks, powerbanks, h\u00f6rlurar, tr\u00e5dl\u00f6sa laddare, kontaktadaptrar, bagageremmar, v\u00e4skor f\u00f6r resedokument, sovmasker, necess\u00e4rer <\/strong>eller \u00f6ronproppar<\/strong>? Eftersom du i det h\u00e4r fallet inte delar ut billiga giveaways till otaliga kunder, utan snarare sm\u00e5 g\u00e5vor till bepr\u00f6vade aff\u00e4rspartners, kan det individuella priset f\u00f6r respektive giveaway l\u00e4tt vara n\u00e5got h\u00f6gre – naturligtvis inom rimliga gr\u00e4nser f\u00f6r efterlevnad.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Inom B2B-sektorn vill du att dina aff\u00e4rspartners eller nyckelkonton ska t\u00e4nka p\u00e5 dig och dina USP:er s\u00e5 ofta som m\u00f6jligt. Du kan till exempel uppn\u00e5 detta med reklamartiklar som din m\u00e5lgrupp anv\u00e4nder hela tiden. P\u00e5 s\u00e5 s\u00e4tt f\u00f6rblir du n\u00e4rvarande!<\/p>\n
P\u00e5 en B2C-m\u00e4ssa<\/strong>, \u00e5 andra sidan, \u00e4r ditt m\u00e5l att skapa en st\u00f6rre n\u00e4rvaro p\u00e5 m\u00e4ssan direkt. Det kommer att locka \u00e4nnu fler potentiella kunder till din monter och generera \u00e4nnu mer f\u00f6rs\u00e4ljning. Naturligtvis \u00e4r det inte d\u00e5ligt om reklamprodukterna ocks\u00e5 finns tillg\u00e4ngliga i den privata sektorn – en walk-in-kund blir trots allt en stamkund.<\/p>\n
F\u00f6r detta \u00e4ndam\u00e5l b\u00f6r du ocks\u00e5 v\u00e4lja billigare artiklar som du kan distribuera i betydligt st\u00f6rre kvantiteter. Till exempel bomullsp\u00e5sar, gymv\u00e4skor, t\u00e4ndare, regnponchos, solglas\u00f6gon, paraplyer <\/strong>eller notebooks<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
Oavsett om det g\u00e4ller B2B eller B2C – det \u00e4r kvaliteten som r\u00e4knas!<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Naturligtvis finns det m\u00e5nga skillnader mellan B2B- och B2C-m\u00e4ssmontrar – men de har alla en stor sak gemensamt: kvalitet. Spruckna pappersp\u00e5sar, slappa roll-ups och vingliga m\u00e4ssdiskar \u00e4r ett knock-out-kriterium f\u00f6r din m\u00e4ssframg\u00e5ng. D\u00e4rf\u00f6r kan FLYERALARM skr\u00e4ddarsy och trycka varje enskild del av din m\u00e4ssmonter.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”small” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”https:\/\/www.flyeralarm.com\/se\/c\/reklamteknik\/” text=”F\u00f6r reklamteknik”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”small” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”https:\/\/www.flyeralarm.com\/se\/c\/reklamartiklar\/” text=”F\u00f6r reklamartikler”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"
Det som fungerar bra f\u00f6r B2C kan f\u00e5 motsatt effekt f\u00f6r B2B. Ta reda p\u00e5 hur du optimerar din m\u00e4ssmonter f\u00f6r din m\u00e5lgrupp h\u00e4r.<\/p>\n","protected":false},"author":66,"featured_media":96693,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3012],"tags":[7896,7898,7897,7895,7899,7893,7894,8803,7359,7512,7845,7267,7802,7265,8837,7862,7268,6098,7174,7844],"class_list":{"0":"post-96677","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beinspired-se","8":"tag-augmented-reality-se","9":"tag-b2b-se","10":"tag-b2c-se","11":"tag-compliance-se","12":"tag-counter","13":"tag-deltagande-paa-maessor","14":"tag-expo-systems-se","15":"tag-give-aways-se-2","16":"tag-give-aways-se","17":"tag-konstruktion-av-staell","18":"tag-krav-foer-maessor","19":"tag-maessa","20":"tag-maessa-disk","21":"tag-maessmonter","22":"tag-massplaner","23":"tag-organisera-en-maessa","24":"tag-planering-av-maessor","25":"tag-reklamartiklar","26":"tag-reklamteknologi","27":"tag-utrustning-foer-maessor"},"acf":[],"_links":{"self":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts\/96677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/comments?post=96677"}],"version-history":[{"count":2,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts\/96677\/revisions"}],"predecessor-version":[{"id":96679,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts\/96677\/revisions\/96679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/media\/96693"}],"wp:attachment":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/media?parent=96677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/categories?post=96677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/tags?post=96677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}