k{"id":95484,"date":"2024-01-22T12:00:44","date_gmt":"2024-01-22T11:00:44","guid":{"rendered":"https:\/\/www.flyeralarm.com\/blog\/maalgrupper-och-personas-optimera-dina-marknadsfoeringsinsatser"},"modified":"2024-01-16T10:58:26","modified_gmt":"2024-01-16T09:58:26","slug":"maalgrupper-och-personas-optimera-dina-marknadsfoeringsinsatser","status":"publish","type":"post","link":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/maalgrupper-och-personas-optimera-dina-marknadsfoeringsinsatser\/","title":{"rendered":"M\u00e5lgrupper och personas: optimera dina marknadsf\u00f6ringsinsatser"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]M\u00e5lgrupper och personas hj\u00e4lper till att anpassa den offentliga bilden till respektive kundbas. Men hur identifierar man m\u00e5lgrupper? Och hur h\u00e4rleder man personas fr\u00e5n dem?<\/strong><\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]En v\u00e4ldefinierad m\u00e5lgrupp inneb\u00e4r goda chanser till framg\u00e5ng. Detta g\u00e4ller f\u00f6r alla f\u00f6retag, oavsett bransch, fr\u00e5n industrij\u00e4ttar till oberoende hantverkare. Endast den som vet vem som \u00e4r intresserad av hans eller hennes produkter eller tj\u00e4nster kan anpassa sin portf\u00f6lj, priss\u00e4ttning och marknadsf\u00f6ring. F\u00f6r n\u00e4r du v\u00e4l har hittat din m\u00e5lgrupp m\u00e5ste du f\u00e5 deras uppm\u00e4rksamhet.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Hitta din m\u00e5lgrupp<\/h2>\n[\/vc_column_text][vc_column_text]En m\u00e5lgrupp best\u00e5r av en summa m\u00e4nniskor som f\u00f6renas av s\u00e5 m\u00e5nga egenskaper och karakt\u00e4rsdrag som m\u00f6jligt. Till exempel \u00e5lder, bostadsort, k\u00f6n, civilst\u00e5nd, yrke, inkomst, hobbyer och mycket mer. Ju mer exakt du definierar din m\u00e5lgrupp, desto mer effektivt kan du anpassa dina marknadsf\u00f6ringsinsatser till dem. Det \u00e4r mycket troligt att du kan t\u00e4nka dig flera m\u00e5lgrupper f\u00f6r ditt f\u00f6retag. I s\u00e5 fall \u00e4r det viktigt att du best\u00e4mmer dig f\u00f6r en eller flera k\u00e4rnm\u00e5lgrupper som du vill fokusera dina PR-insatser p\u00e5.<\/p>\n

Till exempel kan en fris\u00f6rsalong som specialiserar sig p\u00e5 avancerade frisyrer f\u00f6r kvinnor ha olika k\u00e4rnm\u00e5lgrupper. M\u00e5lgruppen \u00e4r inte tydligt definierad genom att vara kvinna, betona utseende och vanligtvis \u00f6ver 50 \u00e5r<\/em>. Det kan finnas andra relevanta kundgrupper. F\u00f6ljande \u00e4r till exempel m\u00f6jliga k\u00e4rnm\u00e5lgrupper:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” boxed=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]

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Damer \u00f6ver 50 \u00e5r gamla<\/strong>
\n– ofta pension\u00e4rer eller hemmafruar
\n– v\u00e4rdes\u00e4tter v\u00e4lsk\u00f6tta kvinnors frisyrer och f\u00e4rger
\n– God inkomst
\n– Regelbundna kunder fr\u00e5n det omedelbara grannskapet<\/p>\n <\/div>
<\/div><\/div>[\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” boxed=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
<\/i> <\/div>
Brudar<\/strong>
\n– mestadels unga kvinnor
\n– ofta f\u00f6rstag\u00e5ngskunder
\n– f\u00f6rv\u00e4rvsarbetande
\n– Blandad inkomst, men villig att dra nytta av dyra erbjudanden<\/p>\n <\/div>
<\/div><\/div>[\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” boxed=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
<\/i> <\/div>
Konfirmander<\/strong>
\n– Barn och ton\u00e5ringar
\n– Ofta f\u00f6rstag\u00e5ngskunder
\n– F\u00f6r\u00e4ldrar betalar f\u00f6r dyra klippningar
\n– F\u00f6r\u00e4ldrar med blandade inkomster men villiga att dra nytta av dyra erbjudanden <\/div>
<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\u00c4ven om dessa m\u00e5lgrupper redan har beskrivits i detalj, kvarst\u00e5r ett centralt problem: m\u00e5lgrupper \u00e4r alltid en relativt abstrakt representation av en del av kundbasen. \u00c4ven erfarna marknadsf\u00f6rare har ofta sv\u00e5rt att hantera reklam och andra PR-aktiviteter enbart p\u00e5 grundval av olika k\u00e4rnm\u00e5lgrupper. Skapandet av personas kan hj\u00e4lpa till med detta.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Utveckla personas<\/h2>\n[\/vc_column_text][vc_column_text]En persona representerar en hel m\u00e5lgrupp. Den representerar den genomsnittliga personen fr\u00e5n alla medlemmar i en specifik grupp av m\u00e4nniskor – inklusive namn, hobbyer, personliga preferenser och CV. Du \u00f6verf\u00f6r helt enkelt de mest frekvent f\u00f6rekommande attributen till motsvarande persona. Den h\u00e4r metoden g\u00f6r det l\u00e4ttare f\u00f6r dig att visualisera m\u00e5lgrupper p\u00e5 ett begripligt s\u00e4tt.<\/p>\n

F\u00f6r att forts\u00e4tta med exemplet ovan: Om de flesta damer som bes\u00f6ker fris\u00f6rsalongen heter Marianne i f\u00f6rnamn, till exempel, heter den motsvarande personan ocks\u00e5 Marianne. Salongens operat\u00f6rer skulle forts\u00e4tta p\u00e5 samma s\u00e4tt med alla andra egenskaper.<\/p>\n

F\u00f6ljande personas \u00e4r t\u00e4nkbara f\u00f6r fris\u00f6rsalongen:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” boxed=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]

<\/i> <\/div>
Att utveckla en persona<\/strong><\/p>\n

Marianne M\u00f8ller<\/strong>
\n– \u00e4r 57 \u00e5r gammal
\n– gift i 35 \u00e5r, maken \u00e4r pensionerad
\n– har 2 barn och 1 barnbarn (och gillar s\u00e4rskilt att prata om det senare)
\n– har arbetat som sekreterare, men har varit hemmafru sedan hon fick sitt f\u00f6rsta barn
\n– har bott i eget hus p\u00e5 landsbygden i m\u00e5nga \u00e5r
\n– har under m\u00e5nga \u00e5r regelbundet kommit var 4:e vecka f\u00f6r att f\u00e4rga h\u00e5ret
\n– utnyttjar alltid erbjudandet “h\u00e5rtv\u00e4tt inkl. huvudmassage”
\n– betonar ett rimligt pris som f\u00f6rblir konstant under en l\u00e5ng tidsperiod
\n– f\u00e5r information p\u00e5 traditionellt s\u00e4tt via dagstidningar, veckotidningar och offentlig radio <\/div>

<\/div><\/div>[\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” boxed=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
<\/i> <\/div>
M\u00e5lgrupp och persona<\/strong><\/p>\n

Lotte Pedersen<\/strong>
\n– \u00e4r 28 \u00e5r gammal
\n– har varit tillsammans med sin pojkv\u00e4n och nuvarande f\u00e4stman i 6 \u00e5r
\n– inga barn (\u00e4nnu)
\n– utbildade sig till medicinsk sekreterare efter gymnasiet och har arbetat som medicinsk sekreterare i 11 \u00e5r
\n– har bott med sin partner i en hyresl\u00e4genhet i 5 \u00e5r
\n– \u00e4r f\u00f6rstag\u00e5ngskund, vill ha en smart brudfrisyr p\u00e5 br\u00f6llopsdagen
\n– vill ha en testklippning i f\u00f6rv\u00e4g
\n– har sett vackra brudfrisyrer p\u00e5 Instagram och har en tydlig id\u00e9 om hur hennes egen ska se ut
\n– v\u00e4nnernas \u00e5sikt \u00e4r mycket viktig
\n– \u00e4r beredd att spendera mycket pengar p\u00e5 brudfrisyrer
\n– informerar sig fr\u00e4mst online via nyhetstj\u00e4nster och radio p\u00e5 v\u00e4g till jobbet
\n– \u00e4r aktiv p\u00e5 sociala n\u00e4tverk <\/div>

<\/div><\/div>[\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” boxed=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
<\/i> <\/div>
M\u00e5lgrupp och persona<\/strong><\/p>\n

Lea Meier<\/strong>
\n– \u00e4r 13 \u00e5r gammal
\n– bor hemma med sina f\u00f6r\u00e4ldrar och sin yngre bror
\n– g\u00e5r f\u00f6r n\u00e4rvarande p\u00e5 gymnasiet och g\u00e5r i 7:e klass
\n– skulle vilja studera f\u00f6r att bli l\u00e4rare (just nu)
\n– hennes fritidsintressen \u00e4r att l\u00e4sa, rida och simma
\n– har f\u00f6rberett sig f\u00f6r sin konfirmation i flera m\u00e5nader
\n– hennes f\u00f6r\u00e4ldrar \u00e4r redo att spendera lite mer pengar p\u00e5 en fin konfirmationsfrisyr
\n– \u00e4r n\u00e4stan alltid online, fr\u00e4mst p\u00e5 sociala n\u00e4tverk <\/div>

<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Ju mer exakt du definierar dina personas och ju mer information du samlar in om dem, desto mer kommer de att hj\u00e4lpa dig i ditt dagliga arbete. Konkreta personas g\u00f6r det mycket l\u00e4ttare f\u00f6r dig och dina medarbetare att visualisera dina m\u00e5lgruppers \u00f6nskem\u00e5l, behov och problem om och om igen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Hur du l\u00e4r k\u00e4nna din m\u00e5lgrupp<\/h2>\n[\/vc_column_text][vc_column_text]Personas kommer garanterat att hj\u00e4lpa dig i ditt dagliga arbete. Men f\u00f6r att kunna skapa dem m\u00e5ste du k\u00e4nna din m\u00e5lgrupp s\u00e5 v\u00e4l som m\u00f6jligt. Det finns olika metoder som du kan anv\u00e4nda f\u00f6r att samla in information om dina m\u00e5lgrupper. Du kan samla in djupg\u00e5ende och mycket exakta uppgifter i personliga intervjuer, men denna metod \u00e4r naturligtvis tidskr\u00e4vande.<\/p>\n

Alternativt kan du l\u00e5ta kunderna fylla i fr\u00e5geformul\u00e4r. Kombinera detta med en rabattkampanj f\u00f6r att \u00f6ka svarsfrekvensen. Du kan till exempel trycka upp fr\u00e5geformul\u00e4ret p\u00e5 ett flygblad i stort format och ge det till kunderna n\u00e4r de betalar. Om kunden visar upp det ifyllda fr\u00e5geformul\u00e4ret n\u00e4sta g\u00e5ng han eller hon handlar kan du byta ut det mot en rabattkupong.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Anpassa dina marknadsf\u00f6ringsinsatser<\/h2>\n[\/vc_column_text][vc_column_text]Dina m\u00e5lgrupper \u00e4r definierade och l\u00e4mpliga personas har skapats – vad h\u00e4nder nu? Dags att skr\u00e4ddarsy din marknadsf\u00f6ring!<\/p>\n

I exemplet med fris\u00f6rsalongen skulle detta inneb\u00e4ra att f\u00f6rdela reklambudgeten p\u00e5 ett f\u00f6rnuftigt s\u00e4tt till de tre k\u00e4rnm\u00e5lgrupperna. Fris\u00f6rsalongen har s\u00e4kert sin st\u00f6rsta oms\u00e4ttning bland sina stamkunder. D\u00e4rf\u00f6r b\u00f6r merparten av reklaminsatserna i detta exempel riktas mot denna m\u00e5lgrupp. Marianne M\u00f8ller n\u00e5r salongs\u00e4garna mest effektivt genom tidningsannonser, annonsering i gratistidningar och framf\u00f6r allt genom mun-till-mun-metoden. Detta kan f\u00f6rst\u00e4rkas med kundkort, t\u00e4vlingar eller informationsbroschyrer med sk\u00f6tselr\u00e5d. Eller med reklamg\u00e5vor p\u00e5 temat, t.ex. l\u00e4ppbalsam eller manikyrset. Brudar och konfirmander \u00e4r fortfarande kundgrupper som fris\u00f6rsalonger inte b\u00f6r f\u00f6rsumma. Men det kr\u00e4vs ett helt annat f\u00f6rh\u00e5llningss\u00e4tt till dessa tv\u00e5 m\u00e5lgrupper. Effektiv lokal marknadsf\u00f6ring, en modern webbplats och n\u00e4rvaro p\u00e5 sociala medier \u00e4r avg\u00f6rande.<\/p>\n

Precis som operat\u00f6rerna p\u00e5 den fiktiva fris\u00f6rsalongen b\u00f6r du ocks\u00e5 anpassa dina marknadsf\u00f6ringsaktiviteter till dina personas. Om du k\u00e4nner till dina (potentiella) kunders hobbies, intressen och medieanv\u00e4ndning kan du anpassa dina reklaminsatser d\u00e4refter. P\u00e5 s\u00e5 s\u00e4tt n\u00e5r du alltid exakt den m\u00e5lgrupp fr\u00e5n vilken du f\u00f6rv\u00e4ntar dig att generera mest f\u00f6rs\u00e4ljning.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

R\u00e4tt marknadsf\u00f6ringsmaterial f\u00f6r varje persona<\/h2>\n[\/vc_column_text][vc_column_text]I FLYERALARMs onlinebutik hittar du de r\u00e4tta reklamprodukterna f\u00f6r varje m\u00e5lgrupp och d\u00e4rmed f\u00f6r varje person. Best\u00e5r din k\u00e4rnm\u00e5lgrupp av unga, aktiva m\u00e4nniskor? D\u00e5 n\u00e5r du dem garanterat med tryckta fritids- eller sportprodukter. Vill du att ditt budskap ska tas emot v\u00e4l av aff\u00e4rsm\u00e4n? Tryck din logotyp p\u00e5 elektroniska reklamartiklar, h\u00f6gkvalitativa pennor eller praktiska biltillbeh\u00f6r f\u00f6r att g\u00f6ra ett positivt intryck. \u00c4ven p\u00e5 m\u00e4ssor kan du imponera med professionell reklamteknik.<\/p>\n

Sammanfattningsvis kan du g\u00f6ra dina marknadsf\u00f6ringsinsatser \u00e4nnu mer effektiva, oavsett bransch, f\u00f6retagsstorlek och aff\u00e4rstyp, genom att vidta f\u00f6ljande \u00e5tg\u00e4rder:<\/p>\n

1. Definiera m\u00e5lgrupper och v\u00e4lj den mest lukrativa som k\u00e4rnm\u00e5lgrupp.
\n2. H\u00e4rled personas fr\u00e5n dessa m\u00e5lgrupper.
\n3. Anpassa dina reklaminsatser till dessa personas.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Trycksaker \u00bb<\/span><\/a>\u00a0\u00a0\u00a0 Reklamartiklar \u00bb<\/span><\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]M\u00e5lgrupper och personas hj\u00e4lper till att anpassa den offentliga…<\/p>\n","protected":false},"author":66,"featured_media":95487,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3012],"tags":[7705,7703,7359,7704,7706,5957,7710,7141,7702,7707,7708,7701,6816,7700,7709,6099],"class_list":{"0":"post-95484","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beinspired-se","8":"tag-anskaffning-av-kunder","9":"tag-fallstudie","10":"tag-give-aways-se","11":"tag-kaernmaalgrupp","12":"tag-kundbas","13":"tag-kunder-se","14":"tag-maalgrupper-se","15":"tag-marketing-se","16":"tag-marknadsfoeringsinitiativ","17":"tag-ny-kund","18":"tag-persona-se","19":"tag-public-relations-se","20":"tag-reklam","21":"tag-reklamaatgaerder","22":"tag-stamkund","23":"tag-tryckprodukter"},"acf":[],"_links":{"self":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts\/95484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/comments?post=95484"}],"version-history":[{"count":3,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts\/95484\/revisions"}],"predecessor-version":[{"id":95500,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts\/95484\/revisions\/95500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/media\/95487"}],"wp:attachment":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/media?parent=95484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/categories?post=95484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/tags?post=95484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}