k{"id":92228,"date":"2023-10-30T12:00:18","date_gmt":"2023-10-30T11:00:18","guid":{"rendered":"https:\/\/www.flyeralarm.com\/blog\/crossmedia-marketing-del-2-fiktiv-kampanj-foer-ett-event"},"modified":"2023-10-30T09:49:46","modified_gmt":"2023-10-30T08:49:46","slug":"crossmedia-marketing-del-2-fiktiv-kampanj-foer-ett-event","status":"publish","type":"post","link":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/crossmedia-marketing-del-2-fiktiv-kampanj-foer-ett-event\/","title":{"rendered":"Crossmedia marketing del 2: Fiktiv kampanj f\u00f6r ett event"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Relativt liten insats, stor r\u00e4ckvidd: Marknadsf\u00f6ring \u00f6ver olika mediakanaler \u00e4r extremt effektiv, men m\u00e5ste vara v\u00e4lplanerad och koordinerad. I denna fallstudie planeras en Crossmedia-kampanj f\u00f6r att promota sommarfestivalen f\u00f6r en fiktiv elektronik\u00e5terf\u00f6rs\u00e4ljare.
\n<\/em><\/strong><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]En reklamkampanj f\u00f6r sommarfesten planeras p\u00e5 skoj f\u00f6r det fiktiva f\u00f6retaget Elofs Elektronik nedan. Oavsett om du vill marknadsf\u00f6ra ett jubileum, en grillfest eller \u00f6ppnandet av en butik, oavsett om du jobbar p\u00e5 ett hantverksf\u00f6retag, en \u00e5terf\u00f6rs\u00e4ljare eller en idrottsf\u00f6rening: L\u00e5t dig inspireras och \u00f6verf\u00f6r id\u00e9erna fr\u00e5n det fiktiva exemplet till din egen kampanj.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
Utg\u00e5ngspunkten<\/h2>\n[\/vc_column_text][vc_column_text]Elof planerar en sommarfest f\u00f6r sitt f\u00f6retag Elofs Elektonik. F\u00f6rra g\u00e5ngen var misslyckad. Det kom n\u00e4stan inga g\u00e4ster, \u00e4ven han hade styrt upp det riktigt bra: Foodtrucks, hoppborgar, t\u00e4vlingar, produktdemonstrationer, musik, ansiktsm\u00e5lning, fyrverkerier… Den h\u00e4r g\u00e5ngen vill han g\u00f6ra allt b\u00e4ttre. Han har kollat runt lite. Han vet: med cross-media<\/a> marknadsf\u00f6ring kommer han garanterat att n\u00e5 potentiella bes\u00f6kare till sin sommarfestival. Men var ska han b\u00f6rja? Vilka kanaler ska han v\u00e4lja? Hur planerar du en kampanj i media?[\/vc_column_text][divider line_type=”No Line” custom_height=”10″][vc_column_text]\n
M\u00e5lgruppen<\/h2>\n[\/vc_column_text][vc_column_text]Elofs Elektronik \u00e4r en stor \u00e5terf\u00f6rs\u00e4ljare av elektroniska artiklar, men \u00e4ven vitvaror och hush\u00e5llsapparater. D\u00e4rf\u00f6r m\u00e5ste han rikta sin reklam till en mycket bred m\u00e5lgrupp: unga m\u00e4n<\/strong> som \u00e4r entusiastiska \u00f6ver PC-teknik, spelkonsoler och smartphones. Teknikkunniga kvinnor <\/strong>och m\u00e4n<\/strong> som \u00e4r intresserade av moderna tv-apparater, hemunderh\u00e5llning eller fotoutrustning.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”6272″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Unga familjer<\/strong> som letar efter billiga hush\u00e5llsapparater och vitvaror, samt v\u00e4letablerade stamg\u00e4ster<\/strong> som beh\u00f6ver en ny apparat med n\u00e5gra \u00e5rs mellanrum men uppskattar h\u00f6g kvalitet. En sak f\u00f6renar alla m\u00e5lgrupper: de kommer fr\u00e5n Elofs Elektroniks hemtrakter, s\u00e5 de bor inom en radie av cirka 20 till 25 km<\/strong>. Det resulterar i en enormt stor m\u00e5lgrupp f\u00f6r Elof som han bara med n\u00f6d och n\u00e4ppe kan n\u00e5 med standardreklam men som han kan n\u00e5 ganska l\u00e4tt med tv\u00e4rmediala reklam\u00e5tg\u00e4rder.<\/p>\n
Om du \u00e4ven vill ha med crossmedial marknadsf\u00f6ring i din externa kommunikation b\u00f6r du t\u00e4nka p\u00e5 din m\u00e5lgrupp i f\u00f6rv\u00e4g.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”6273″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
L\u00e4mpliga kommunikationskanaler<\/h2>\n[\/vc_column_text][vc_column_text]F\u00f6r Elof \u00e4r de medier han vill ha med i sina marknadsf\u00f6ringsinitiativ ganska l\u00e4tta att hitta tack vare exakt definierade m\u00e5lgrupper. Han kommer garanterat att n\u00e5 unga m\u00e4nniskor, oavsett om det \u00e4r tv-spelsfans eller gifta par, via sociala medier<\/strong>. \u00c4ldre m\u00e5lgrupper \u00e4r d\u00e4remot ofta trogna tidningsl\u00e4sare och kan n\u00e5s genom annonser i dagstidningens lokalavdelning<\/strong>. Eftersom alla potentiella bes\u00f6kare kommer fr\u00e5n omedelbar n\u00e4rhet av Elofs butik, \u00e4r lokala marknadsf\u00f6rings\u00e5tg\u00e4rder<\/strong> som affischer, reklam p\u00e5 skyltar eller direktreklam helt vettiga f\u00f6r att marknadsf\u00f6ra sommarfestivalen. Lokala radiostationer<\/strong> \u00e4r ocks\u00e5 ett bra s\u00e4tt att \u00f6ka medvetenheten om kommande evenemang. M\u00e5nga mindre stationer har en annonstj\u00e4nst som spelar in reklamfilmer i professionell kvalitet. Sist men inte minst b\u00f6r Elof givetvis informera kunder inom sitt eget aff\u00e4rsomr\u00e5de<\/strong>, till exempel p\u00e5 roll-ups, banderoller eller informationsfoldrar som varje kund f\u00e5r vid k\u00f6p.<\/p>\nP\u00e5 samma s\u00e4tt b\u00f6r du ocks\u00e5 anpassa de olika marknadsf\u00f6ringskanalerna till din(a) m\u00e5lgrupp(er). Det h\u00e4r steget beh\u00f6ver inte vara komplicerat, du kan hitta en \u00f6versikt \u00f6ver ett urval av olika kanaler\u00a0i den f\u00f6rsta delen av artikelserien om cross-media marketing.<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
Hur planeras de enskilda \u00e5tg\u00e4rderna f\u00f6r en kampanj?<\/h2>\n[\/vc_column_text][vc_column_text]En framg\u00e5ngsrik reklamkampanj, oavsett vilket medium mottagaren kommer i kontakt med den, framst\u00e5r alltid som en del av helheten. Naturligtvis m\u00e5ste du f\u00f6rbereda inneh\u00e5ll olika f\u00f6r olika medier. En enorm affisch p\u00e5 en annonsskiva m\u00e5ste ha en annan layout \u00e4n inl\u00e4gg p\u00e5 sociala medier, vilket vanligtvis syns p\u00e5 sm\u00e5 smartphonesk\u00e4rmar.
\nIcke desto mindre b\u00f6r varje bidrag kunna identifieras som en del av en hel kampanj. Se till att n\u00e5gra element g\u00e5r som en r\u00f6d tr\u00e5d genom dina annonseringsinsatser. Detta b\u00f6r till exempel vara f\u00e4rgpaletten, en definierad terminologi eller ett k\u00e4rnbudskap.<\/p>\n
I exemplet med Elofs Elektronik sommarfest \u00e4r f\u00e4rgerna m\u00f6rkbl\u00e5tt och orange, eftersom det \u00e4r det fiktiva f\u00f6retagets f\u00f6retagsf\u00e4rger kombinerat med somrigt gult, orange och turkos. F\u00f6retagets logotyp, sommarfestivalens bokst\u00e4ver 2018 och strandmotivet \u00e4r ocks\u00e5 en del av alla reklam\u00e5tg\u00e4rder, oavsett om det \u00e4r en affisch, reklamspalt, direktreklam, tryckt annons eller inl\u00e4gg i sociala medier.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”6271″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”6274″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Det exakta inneh\u00e5llet i de olika kanalerna har dock justerats. P\u00e5 tryckta produkter i storformat, som affischer eller skyltar, \u00e4r budskapen stora och l\u00e4tta att k\u00e4nna igen. Det g\u00f6r att inneh\u00e5llet m\u00e4rks \u00e4ven n\u00e4r man k\u00f6r f\u00f6rbi. Direktreklamen inneh\u00e5ller d\u00e4remot betydligt mer information. Eftersom dessa \u00e4r riktade till en specifik grupp av mottagare \u00e4r de ocks\u00e5 formulerade som en inbjudan. Detta k\u00e4nns n\u00e4ra, personligt och passar bilden av den lokala \u00e5terf\u00f6rs\u00e4ljaren som kunderna har litat p\u00e5 i \u00e5ratal.
\nInneh\u00e5llet i den tryckta annonsen i dagstidningen och inl\u00e4gget i sociala medier \u00e4r ocks\u00e5 anpassat till m\u00e5lgruppen. Den tryckta annonsen n\u00e4mner robotdammsugare och energisn\u00e5la kylsk\u00e5p \u2013 \u00e4mnen som s\u00e4kert kommer att intressera den typiska l\u00e4saren av en dagstidning. I inl\u00e4gget p\u00e5 sociala medier n\u00e4mns dock dr\u00f6nare och tv-spel som produktexempel. Dessutom \u00e4r kunduppl\u00e4gget h\u00e4r lite mer avslappnat, passar den yngre m\u00e5lgruppen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Genom att kombinera olika medier kan \u00e4ven stora m\u00e5lgrupper l\u00e4tt t\u00e4ckas. P\u00e5 s\u00e5 s\u00e4tt b\u00f6r du anpassa dina annons\u00e5tg\u00e4rder till respektive kanal, men utan att tappa den r\u00f6da tr\u00e5den. Du kan ocks\u00e5 koppla de enskilda \u00e5tg\u00e4rderna med varandra med ytterligare \u00e5tg\u00e4rder. Du kan till exempel l\u00e4gga upp en bild p\u00e5 dig sj\u00e4lv n\u00e4r du s\u00e4tter upp affischer \u2013 detta skapar ocks\u00e5 n\u00e4rhet och skapar en “aha-effekt” f\u00f6r alla som har sett Facebook-inl\u00e4gget n\u00e4r de faktiskt passerar din affisch.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
Crossmedia Marketing i vardagen?<\/h2>\n[\/vc_column_text][vc_column_text]Crossmedia Marketing l\u00e4mpar sig inte bara f\u00f6r att marknadsf\u00f6ra extraordin\u00e4ra evenemang och kampanjer. Inte bara n\u00e4r det g\u00e4ller en kampanj f\u00f6r ett evenemang, utan \u00e4ven din dagliga verksamhet, kan du ge ett rej\u00e4lt lyft med multimediareklam. Du kommer att f\u00e5 veta mer om det i en kommande artikel h\u00e4r p\u00e5 bloggen \u2013 inklusive en annan fallstudie. Under tiden hittar du m\u00e5nga produkter i onlinebutiken som du kan integrera i dina tv\u00e4rmediala marknadsf\u00f6ringsinsatser.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”medium” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”https:\/\/www.flyeralarm.com\/se\/c\/tryckprodukter\/affischer\/” text=”Affischer \u00bb”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”medium” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”https:\/\/www.flyeralarm.com\/se\/c\/tryckprodukter\/flyers\/” text=”Flyers \u00bb”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”4\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”medium” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”https:\/\/www.flyeralarm.com\/se\/c\/tryckprodukter\/haelsnings-och-inbjudningskort\/” text=”H\u00e4lsnings- och inbjudningskort \u00bb”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Relativt liten insats, stor r\u00e4ckvidd: Marknadsf\u00f6ring \u00f6ver olika mediakanaler…<\/p>\n","protected":false},"author":66,"featured_media":92231,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3012],"tags":[7303,7308,7275,7309,7144,7311,7313,7141,7312,7305,7306,7271,6816,7310,7304,7307],"class_list":{"0":"post-92228","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beinspired-se","8":"tag-affischer","9":"tag-crossmedia-marketing-se","10":"tag-crossmediales-marketing-se","11":"tag-fest-se","12":"tag-kampanj","13":"tag-lokal-reklam","14":"tag-maalgruppsanalys","15":"tag-marketing-se","16":"tag-marketingkanaler","17":"tag-medier-se","18":"tag-organisation-se","19":"tag-publik","20":"tag-reklam","21":"tag-reklampelare","22":"tag-sommar","23":"tag-utomhusreklam"},"acf":[],"_links":{"self":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts\/92228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/comments?post=92228"}],"version-history":[{"count":0,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts\/92228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/media\/92231"}],"wp:attachment":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/media?parent=92228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/categories?post=92228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/tags?post=92228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}