k{"id":91730,"date":"2023-10-23T12:00:56","date_gmt":"2023-10-23T10:00:56","guid":{"rendered":"https:\/\/www.flyeralarm.com\/blog\/crossmedia-marketing-del-1-grunderna"},"modified":"2023-10-20T11:06:47","modified_gmt":"2023-10-20T09:06:47","slug":"crossmedia-marketing-del-1-grunderna","status":"publish","type":"post","link":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/crossmedia-marketing-del-1-grunderna\/","title":{"rendered":"Crossmedia Marketing Del 1: Grunderna"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Cross-media marknadsf\u00f6ring \u00e4r effektivt och ger reklam en ov\u00e4ntad r\u00e4ckvidd.
\n<\/strong><\/em><\/span>[\/vc_column_text][vc_column_text]Cross-media marketing inneb\u00e4r att annonsera ett varum\u00e4rke, en produkt eller tj\u00e4nst i minst tre kommunikationskanaler. Ut\u00f6ver TV, radio och tidningar eller tidskrifter ing\u00e5r \u00e4ven sociala medier och evenemang. Annonsering i olika medier skapar ett igenk\u00e4nningsv\u00e4rde, p\u00e5verkar varandra och f\u00e5r d\u00e4rmed en bredare effekt.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Vad \u00e4r tv\u00e4rmediamarknadsf\u00f6ring?<\/h2>\n[\/vc_column_text][vc_column_text]Cross-media marketing \u00e4r ett genomt\u00e4nkt koncept d\u00e4r kunderna kontaktas via flera kanaler. Inneh\u00e5llet utspelar sig parallellt och \u00e4r visuellt koordinerat med varandra. Konceptet pr\u00e4glas av en underh\u00e5llande huvudid\u00e9, som \u00e5terspeglas i alla kommunikationskanaler.<\/p>\n

M\u00e5let \u00e4r att n\u00e5 kunder och skapa ett h\u00f6gt igenk\u00e4nningsv\u00e4rde. Marknadskanalerna inkluderar klassiska medier som reklam, TV och radio, men \u00e4ven utskick, nyhetsbrev, onlineannonser och sociala medier. \u00d6verv\u00e4g ocks\u00e5 att n\u00e4rma dig kunder genom flera sinnen: video, ljud, tryckta produkter med speciella ytbehandlingar, etc.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Grunden f\u00f6r kampanjer \u00f6ver media: Storytelling<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Inom marknadsf\u00f6ring och reklam \u00e4r det viktigt att ber\u00e4tta historier. De g\u00f6r \u00e4mnen l\u00e4ttare att f\u00f6rst\u00e5 och hj\u00e4lper till att h\u00e5lla dem kvar i m\u00e4nniskors sinnen l\u00e4ngre.<\/p>\n

Med bra storytelling tar du in k\u00e4nslor i dina annonseringsinsatser, s\u00e5 att mottagarna uppfattar dina budskap mycket mer intensivt \u00e4n genom en enkel lista med fakta och siffror.<\/p>\n

Ta fram en central id\u00e9 som du kan b\u00e4ra \u00f6ver alla kanaler och som uppmuntrar dina fans och kunder att delta och ber\u00e4tta om det f\u00f6r andra.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”6241″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Vilka historier kan du ber\u00e4tta fr\u00e5n ditt f\u00f6retags vardag? Vilka \u00e4r de ansvariga f\u00f6r f\u00f6retaget och hur ser deras vardag ut? En fris\u00f6rsalong kan till exempel presentera sig som en “b\u00e4sta v\u00e4n” eller “r\u00e5sgivare”, eftersom fris\u00f6rer inte bara klipper h\u00e5r, utan ocks\u00e5 ger r\u00e5d, lyssnar p\u00e5 vardagshistorier och ger bes\u00f6karna mer \u00e4n bara stylingtips. Kreativt ber\u00e4ttande fr\u00e4mjar d\u00e4rf\u00f6r inte bara ett f\u00f6retags produkter eller tj\u00e4nster, utan ger ocks\u00e5 insikt bakom kulisserna och f\u00f6rmedlar k\u00e4nslor.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Skr\u00e4ddarsy dina ber\u00e4ttelser efter din m\u00e5lgrupp<\/h2>\n[\/vc_column_text][vc_column_text]Endast de som vet vem det egna f\u00f6retaget \u00e4r intressant f\u00f6r kan utveckla ett optimalt ber\u00e4ttande. F\u00f6ljande fr\u00e5gor hj\u00e4lper dig att definiera din m\u00e5lgrupp s\u00e5 exakt som m\u00f6jligt:<\/p>\n

Vem vill du n\u00e5? Var kommer dina kunder ifr\u00e5n? Vill du annonsera lokalt eller rikst\u00e4ckande? Hur gamla \u00e4r personerna du vill n\u00e5? Vilket k\u00f6n, vilka hobbyer och vilken utbildningsniv\u00e5 har de? Ju mer exakt du begr\u00e4nsar din m\u00e5lgrupp, desto b\u00e4ttre kan du rikta din Crossmedia Marketing. Helst definierar du personas som representerar hela m\u00e5lgrupper. Du kan ta reda p\u00e5 hur du utvecklar dem i bloggartikeln om publik och personas.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Vilka medier \u00e4r l\u00e4mpliga?<\/h2>\n[\/vc_column_text][vc_column_text]Utbudet av media du kan anv\u00e4nda f\u00f6r cross-media marknadsf\u00f6ring \u00e4r stort. Vilka kanaler du v\u00e4ljer beror p\u00e5 din budget och din m\u00e5lgrupp. F\u00f6ljande media \u00e4r m\u00f6jliga:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
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Tryckta produkter<\/h3>\n

Klassikerna bland reklammedier \u00e4r naturligtvis flygblad, broschyrer, affischer och flygblad. Och det med r\u00e4tta! Oavsett om det \u00e4r billigt och i stora m\u00e4ngder eller tillverkat av ovanliga material och med en distinkt finish<\/a>: tryckta produkter kan anpassas individuellt till din kampanj. <\/div>

<\/div><\/div>[\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
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Tryckta annonser<\/h3>\n

L\u00e4nge leve trycket! Enligt Statista tj\u00e4nar tidningar och tidskrifter \u00f6ver 3,5 miljarder euro per \u00e5r p\u00e5 reklam. Tryckta annonser i tidningar, konsument- och branschtidningar och andra publikationer \u00e4r d\u00e4rf\u00f6r fortfarande en del av varje annons\u00f6rs standardrepertoar. Den stora f\u00f6rdelen: lite avfall. Om t.ex. ett bryggeri, en vinproducent eller en annan verksamhet med fokus p\u00e5 regionalitet l\u00e4gger ut en annons i en reseguide om sin egen region, de kommer s\u00e4kert snart att hitta m\u00e5nga turister bland sina kunder f\u00f6rutom stamg\u00e4ster. <\/div>

<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
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TV \/ Biograf<\/h3>\n

Rikst\u00e4ckande TV-reklam \u00e4r dyrt och l\u00e4mpar sig f\u00f6r stora f\u00f6retag. Men du kan ocks\u00e5 annonsera i programmen p\u00e5 de lokala stationerna i din region. Eller fr\u00e5ga biograferna i ditt omr\u00e5de hur mycket det kostar att skicka en plats.<\/p>\n

Kvaliteten p\u00e5 en video \u00e4r avg\u00f6rande f\u00f6r dess framg\u00e5ng. Det finns m\u00e5nga byr\u00e5er som specialiserar sig p\u00e5 produktion av reklamfilmer, f\u00f6rklarande och produktvideor. <\/div>

<\/div><\/div>[\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
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Radio<\/h3>\n

P\u00e5 morgonen, n\u00e4r du \u00e4ter frukost, p\u00e5 v\u00e4g till kontoret, medan du g\u00f6r hush\u00e5llsarbete bredvid eller p\u00e5 vilken byggarbetsplats som helst: radio \u00e4r ett enormt popul\u00e4rt och m\u00e5ngsidigt underh\u00e5llningsmedium. Och d\u00e4rf\u00f6r ocks\u00e5 intressant i reklamsyfte. Fr\u00e5ga helt enkelt olika stationer om deras m\u00e5lgrupp och v\u00e4lj det radioprogram vars lyssnare b\u00e4st matchar din kundkrets. Du kan placera platser p\u00e5 lokala stationer som ocks\u00e5 erbjuder en voice-over-tj\u00e4nst. De optimerar dina textmallar och producerar s\u00e4ndningsklara radiospots. <\/div>

<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
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Sociala media<\/h3>\n

Varje socialt medium har sin egen m\u00e5lgrupp. Facebook \u00e4r den stora spelaren och erbjuder den st\u00f6rsta r\u00e4ckvidden. Instagram \u00e4r bildtungt och idealiskt f\u00f6r att visa produkter och make-ofs. Twitter \u00e4r intressant f\u00f6r tj\u00e4nsteleverant\u00f6rer och nyhetstj\u00e4nster. Snapchat har en v\u00e4ldigt ung m\u00e5lgrupp; hippa och trendiga \u00e4mnen f\u00f6r ton\u00e5ringar \u00e4r b\u00e4st h\u00e4r. LinkedIn och Xing \u00e4r l\u00e4mpliga f\u00f6r att hitta nya medarbetare. Pinterest \u00e4r idealiskt f\u00f6r kreativa m\u00e4nniskor eftersom det fungerar som en bilds\u00f6kmotor. <\/div>

<\/div><\/div>[\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
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Sponsorering<\/h3>\n

Oavsett om det \u00e4r en idrottsf\u00f6rening, en teatergrupp, en musik- eller kulturfestival: \u00d6verallt d\u00e4r m\u00e4nniskor ut\u00f6var sin passion med stort engagemang och p\u00e5 s\u00e5 s\u00e4tt lockar \u00e5sk\u00e5dare och bes\u00f6kare, \u00e4r sponsorer desperat s\u00f6kta. Utan ekonomiskt eller materiellt st\u00f6d fr\u00e5n annons\u00f6rer skulle m\u00e5nga (sport)evenemang inte vara m\u00f6jliga. Oavsett om det \u00e4r som tr\u00f6jsponsor, med informationsst\u00e5nd eller kontinuerlig marknadsf\u00f6ring med t\u00e4vlingar: det finns otaliga s\u00e4tt p\u00e5 vilka du kan inkludera sponsringsaktiviteter i dina Crossmedia-kampanjer. <\/div>

<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
<\/i> <\/div>
\n

M\u00e4ssor<\/h3>\n

P\u00e5 m\u00e4ssor kommer du i direkt kontakt med din m\u00e5lgrupp och kan presentera dig f\u00f6r potentiella nya kunder och aff\u00e4rspartners. Du kan se alla de m\u00e5nga alternativen f\u00f6r m\u00e4ssmaterial h\u00e4r. <\/div>

<\/div><\/div>[\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Hur f\u00f6rbereder jag min huvudid\u00e9 f\u00f6r de olika kanalerna?<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Fokusera p\u00e5 n\u00e5gra designelement och skapa en konsekvent linje i din annons. Koncentrera dig p\u00e5 konsekventa bilder och formuleringar, en identisk logotyp och samma f\u00e4rger och former.<\/p>\n

Det \u00e4r viktigt att skapa ett h\u00f6gt igenk\u00e4nningsv\u00e4rde trots olika medier. Du kan uppn\u00e5 detta genom att sl\u00e5 in din centrala id\u00e9 i samma typsnitt, samma spr\u00e5k och samma f\u00e4rger. Annonsera i minst tre kanaler f\u00f6r att uppn\u00e5 st\u00f6rsta m\u00f6jliga spridningseffekt.<\/p>\n

Kom ocks\u00e5 ih\u00e5g att anpassa din centrala id\u00e9 till respektive medium. Kopiera inte ditt inneh\u00e5ll en-till-en, eftersom varje kanal spelar enligt sina egna regler. P\u00e5 Instagram \u00e4r det viktigt att ha snygga bilder och hashtags, p\u00e5 Facebook kan man l\u00e4gga in direktl\u00e4nkar. Om du vill f\u00f6rmedla mycket information till seniora kunder \u00e4r en tryckt produkt b\u00e4ttre l\u00e4mpad \u00e4n en tweet p\u00e5 Twitter.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”6240″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Unders\u00f6k var din m\u00e5lgrupp \u00e4r och rikta in dem specifikt. \u00c4ven om Xing \u00e4r ett rekryteringsmedium, \u00e4r det mer sannolikt att du n\u00e5r en potentiell praktikant via Facebook.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Slutsats<\/h2>\n

Crossmedia Marketing kr\u00e4ver mycket kreativitet och organisation. Men anstr\u00e4ngningen \u00e4r helt v\u00e4rd det. De enskilda \u00e5tg\u00e4rderna kompletterar och f\u00f6rst\u00e4rker varandra. Med multimedia storytelling n\u00e5r dina budskap en stor m\u00e5lgrupp, \u00f6kar din synlighet och positionerar dig som ett modernt f\u00f6retag. Oavsett om du letar efter nya kunder, aff\u00e4rspartners eller anst\u00e4llda: du hittar det du letar efter med tv\u00e4rmediala marknadsf\u00f6ringskampanjer.<\/p>\n

Dessutom: I FLYERALARMs webbshop hittar du ett brett utbud av reklammaterial som garanterat passar ditt koncept. Oavsett om det \u00e4r en hel m\u00e4ssmonter eller billiga pennor.<\/p>\n

Under de kommande veckorna kan du f\u00f6lja exemplariska crossmedia-marknadsf\u00f6ringskoncept f\u00f6r olika applikationsomr\u00e5den i ytterligare blogginl\u00e4gg och bli inspirerad.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]M\u00e4ssmonter \u00bb<\/span><\/a>\u00a0 \u00a0\u00a0Give-aways \u00bb<\/span><\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Cross-media marknadsf\u00f6ring \u00e4r effektivt och ger reklam en ov\u00e4ntad…<\/p>\n","protected":false},"author":66,"featured_media":91739,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3012],"tags":[6095,7276,7145,7275,6501,7022,7279,7264,5814,5764,7141,7267,7265,7268,7271,7277,6816,7274,7270,7273,6802,7269,6159,7272,6099,7266,7278],"class_list":{"0":"post-91730","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beinspired-se","8":"tag-annonsmaterial","9":"tag-bio-se","10":"tag-crossmedia-se","11":"tag-crossmediales-marketing-se","12":"tag-design-se","13":"tag-inspiration-se","14":"tag-kommersiell","15":"tag-kreativitet-se","16":"tag-layout-se-2","17":"tag-layout-se","18":"tag-marketing-se","19":"tag-maessa","20":"tag-maessmonter","21":"tag-planering-av-maessor","22":"tag-publik","23":"tag-radio-se","24":"tag-reklam","25":"tag-reklamkampanj","26":"tag-social-media-se","27":"tag-storytelling-se","28":"tag-tips-se","29":"tag-tips-se-2","30":"tag-tryck","31":"tag-tryck-se","32":"tag-tryckprodukter","33":"tag-tryckprodukter-se","34":"tag-tv-se"},"acf":[],"_links":{"self":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts\/91730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/comments?post=91730"}],"version-history":[{"count":0,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts\/91730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/media\/91739"}],"wp:attachment":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/media?parent=91730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/categories?post=91730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/tags?post=91730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}