k{"id":85227,"date":"2023-06-26T12:00:43","date_gmt":"2023-06-26T10:00:43","guid":{"rendered":"https:\/\/www.flyeralarm.com\/blog\/6-tips-foer-att-goera-en-lyckad-flyer-flyeralarm"},"modified":"2023-06-30T15:52:12","modified_gmt":"2023-06-30T13:52:12","slug":"6-tips-foer-att-goera-en-lyckad-flyer-flyeralarm","status":"publish","type":"post","link":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/6-tips-foer-att-goera-en-lyckad-flyer-flyeralarm\/","title":{"rendered":"6 tips f\u00f6r att g\u00f6ra en lyckad flyer | FLYERALARM"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Vill du skapa en flyer f\u00f6r din nya kampanj, produkt eller festival? I det h\u00e4r blogginl\u00e4gget ger vi dig sex tips som hj\u00e4lper vem som helst att designa en flyer. \u00c4ven om du inte har n\u00e5gra kunskaper om grafisk design kommer det h\u00e4r inl\u00e4gget att g\u00f6ra det enkelt f\u00f6r dig att skapa en flyer<\/a>.
\n<\/strong><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]1.Definiera syftet med din broschyr<\/strong><\/p>\n
Varf\u00f6r g\u00f6r du en flyer? Vill du att din m\u00e5lgrupp ska l\u00e4ra sig mer om ditt varum\u00e4rke, f\u00f6lja ditt f\u00f6retag p\u00e5 sociala medier eller k\u00f6pa en biljett till ett evenemang? Har du en kampanj eller en rea p\u00e5 g\u00e5ng? Se till att du har klart f\u00f6r dig precis varf\u00f6r du ska trycka flyers. Med den informationen kan du utforma en relevant flyer som passar m\u00e5lgruppen.<\/p>\n
2. Kom p\u00e5 en bra rubrik<\/strong><\/p>\n
Ge din flyer en kort och slagkraftig titel som \u00e4r tydlig och g\u00f6r folk nyfikna. Det budskap du vill f\u00f6rmedla m\u00e5ste vara tydligt fr\u00e5n b\u00f6rjan, annars kommer din flyer inte att l\u00e4sas till slut. F\u00f6rs\u00f6k ocks\u00e5 att v\u00e4cka nyfikenheten hos din m\u00e5lgrupp genom att ber\u00e4tta vad som \u00e4r speciellt. F\u00e5r m\u00e5lgruppen rabatt, finns det n\u00e5got nytt om din produkt eller vad g\u00f6r det h\u00e4r evenemanget unikt? P\u00e5 s\u00e5 s\u00e4tt g\u00f6r du folk nyfikna och de kommer att b\u00f6rja l\u00e4sa resten av flyern.<\/p>\n
3. Vad vill din m\u00e5lgrupp veta?<\/strong><\/p>\n
Mindre \u00e4r mer, s\u00e4rskilt n\u00e4r det g\u00e4ller texten i ett flygblad. Ber\u00e4tta inte vad du vill ber\u00e4tta, utan ber\u00e4tta vad l\u00e4saren vill och beh\u00f6ver veta: Vem \u00e4r du, vad g\u00f6r du och varf\u00f6r \u00e4r det intressant f\u00f6r l\u00e4saren? Vad f\u00e5r de ut av det? Mer information finns p\u00e5 webbplatsen. P\u00e5 s\u00e5 s\u00e4tt ser du till att du beh\u00e5ller l\u00e4sarens uppm\u00e4rksamhet och fokus p\u00e5 call to action. Detta \u00e4r den \u00e5tg\u00e4rd du vill att m\u00e5lgruppen ska vidta efter att ha sett ditt flyer. Exempel: Bes\u00f6k webbplatsen, boka ett m\u00f6te, f\u00f6lj p\u00e5 sociala medier, k\u00f6p en biljett eller produkt eller l\u00e4mna en e-postadress.<\/p>\n
4. Anv\u00e4nd superskarpa bilder<\/strong><\/p>\n
Detta \u00e4r sj\u00e4lvklart, men fortfarande mycket viktigt att dubbelkolla: anv\u00e4nd bilder med 300 DPI. Du kan kontrollera detta genom att h\u00f6gerklicka p\u00e5 bilden och g\u00e5 till inst\u00e4llningar. Om bilderna inte \u00e4r skarpa p\u00e5 ditt flyer kommer du inte att se professionell ut och det kommer att f\u00f6rs\u00e4mra bilden av den slutprodukt eller tj\u00e4nst du tillhandah\u00e5ller. Se ocks\u00e5 till att bilden \u00e4r sp\u00e4nnande och tillf\u00f6r n\u00e5got. Har du inga egna bra bilder? Anv\u00e4nd d\u00e5 en bildbank.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]5. Format f\u00f6r flyer<\/strong><\/p>\n
N\u00e4r du utformar en flyer m\u00e5ste du ocks\u00e5 t\u00e4nka p\u00e5 formatet. Vill du att din m\u00e5lgrupp ska ha med sig flyern i sin v\u00e4ska, ficka eller handv\u00e4ska? A5-flyers \u00e4r det vanligaste formatet. De passar l\u00e4tt i en v\u00e4ska eller ryggs\u00e4ck. Vill du vara s\u00e4ker p\u00e5 att din m\u00e5lgrupp tar med sig flyern? A7-formatet \u00e4r mycket mindre och sticker ut p\u00e5 det s\u00e4ttet. Det h\u00e4r formatet passar i fickan eller pl\u00e5nboken, men du kan inte placera l\u00e4ngre textstycken p\u00e5 det. Ett A4-format \u00e4r mer l\u00e4mpligt om du vill placera flyern p\u00e5 en butiksdisk eller i en reception. T\u00e4nk noga igenom syftet med din flyer och vad du vill att din m\u00e5lgrupp ska g\u00f6ra med den.<\/p>\n
6. Genom att m\u00e4ta s\u00e5 vet du<\/strong><\/p>\n
Du har tryckt och delat ut 10 000 flyer. Hur vet du om din flyer var effektiv och n\u00e5dde din m\u00e5lgrupp? M\u00e4tning \u00e4r kunskap! Placera en unik kampanjkod p\u00e5 ditt flyer som g\u00f6r att din m\u00e5lgrupp kan logga in, f\u00e5 rabatt eller en g\u00e5va p\u00e5 din webbplats. P\u00e5 s\u00e5 s\u00e4tt kan du m\u00e4ta exakt hur m\u00e5nga extra bes\u00f6kare din flyer har f\u00f6rt till din webbplats, webbshop eller ditt evenemang.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”40797″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”125%” max_width_mobile=”default”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Vill du skapa en flyer f\u00f6r din nya kampanj,…<\/p>\n","protected":false},"author":66,"featured_media":85231,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3012],"tags":[6094],"class_list":{"0":"post-85227","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beinspired-se","8":"tag-flyer-se"},"acf":[],"_links":{"self":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts\/85227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/comments?post=85227"}],"version-history":[{"count":0,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/posts\/85227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/media\/85231"}],"wp:attachment":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/media?parent=85227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/categories?post=85227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/se\/wp-json\/wp\/v2\/tags?post=85227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}