k{"id":98851,"date":"2024-04-15T12:00:32","date_gmt":"2024-04-15T10:00:32","guid":{"rendered":"https:\/\/www.flyeralarm.com\/blog\/augmented-reality-en-ny-dimension-af-reklame"},"modified":"2024-04-09T11:49:41","modified_gmt":"2024-04-09T09:49:41","slug":"augmented-reality-en-ny-dimension-af-reklame","status":"publish","type":"post","link":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/augmented-reality-en-ny-dimension-af-reklame\/","title":{"rendered":"Augmented reality – en ny dimension af reklame"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Augmented reality (AR) ryster i \u00f8jeblikket marketingverdenen. V\u00e6rkt\u00f8jet revolutionerer online shopping, g\u00f8r traditionel detailhandel til en helt ny oplevelse og v\u00e6kker klassiske printprodukter som flyers til live. Augmented reality nedbryder gr\u00e6nserne mellem analog og digital reklame. AR – det nye vidunderv\u00e5ben inden for reklame?<\/span><\/strong><\/em>[\/vc_column_text][vc_column_text]F\u00f8rst en forklaring p\u00e5 begrebet: I mods\u00e6tning til virtual reality, som fuldst\u00e6ndig transporterer brugerne ind i en kunstig verden, udvider augmented reality og l\u00e6gger digitale elementer oven p\u00e5 det eksisterende milj\u00f8. Det skaber en sp\u00e6ndende blanding af virkelighed og virtualitet. Som regel tager man sin kameraaktiverede smartphone eller tablet i h\u00e5nden. AR-software supplerer live-billedet fra mobiltelefonens kamera i overensstemmelse hermed. Der kr\u00e6ves ingen s\u00e6rlig hardware for at opleve augmented reality med sin egen mobiltelefon. Der findes talrige AR-apps, som man blot skal installere p\u00e5 sin mobiltelefon for at kunne bruge augmented reality i forbl\u00f8ffende god kvalitet.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Og AR er ikke l\u00e6ngere kun noget for de store spillere. Teknologien og kreativiteten i anvendelserne udvikler sig konstant, og der er mange potentielle anvendelser, selv for virksomheder med mindre marketingbudgetter. Det inkluderer forbedring af trykte produkter med virtuelt AR-indhold.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
G\u00f8r trykte produkter levende – med AR<\/h2>\n[\/vc_column_text][vc_column_text]At uddele flyers og h\u00e6nge plakater op – det er klassiske marketingtiltag, som selv de mindste virksomheder bruger til at g\u00f8re opm\u00e6rksom p\u00e5 sig selv og deres produkter. Og det er en god ting – men det er virkelig smart at bringe disse “analoge” printprodukter til live digitalt. Og det er pr\u00e6cis, hvad augmented reality g\u00f8r muligt. AR forbinder flyers, plakater, brochurer og kataloger med digitalt indhold og forbedrer dem p\u00e5 den m\u00e5de. I princippet fungerer det p\u00e5 samme m\u00e5de som “QR-koder”.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Den vigtige forskel: Potentielle kunder bliver ikke bare omdirigeret til en hjemmeside. I stedet kan de trykte og digitale reklamer kobles direkte sammen og kombineres – der skabes en virtuel virkelighed, hvor det virtuelle reklameindhold p\u00e5 meningsfuld vis supplerer virkeligheden, dvs. det trykte produkt. Her er et konkret eksempel fra eventbranchen, der illustrerer den merv\u00e6rdi, AR tilbyder kunderne.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
Eksempel i eventindustri<\/em><\/h3>\n[\/vc_column_text][vc_column_text]A6-flyeren, som l\u00e6gges frem p\u00e5 caf\u00e9er og v\u00e6rtshuse eller deles ud i g\u00e5gader, er stadig en klassiker inden for eventreklame. Med augmented reality kan du forvandle dette printprodukt til en multimedieoplevelse og s\u00e5 at sige v\u00e6kke det til live – med en r\u00e6kke digitalt indhold, der overlejrer og supplerer live-billedet fra mobiltelefonens kamera.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Et billede af bandet p\u00e5 scenen kan pludselig blive til en liveoptagelse af den sidste optr\u00e6den, som kan afspilles. K\u00f8b af billetter online med valgbare pladser ville kun v\u00e6re et “swipe” v\u00e6k. Tekstinformation p\u00e5 flyeren om spillestedet ville v\u00e6re synlig med et klik i online korttjenester som Google Maps, eventuelt med mulighed for at starte en rutebeskrivelse – selvf\u00f8lgelig live-navigation med pileinstruktioner indlejret direkte i live-kamerabilledet. Dette er blot nogle f\u00e5 af mulighederne for at v\u00e6kke en klassisk flyer til live med AR. Og det er ikke bare en fremtidsdr\u00f8m, det er allerede en realitet og kan ogs\u00e5 realiseres for dine trykte produkter.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”7346″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
AR – Konklusion og fremtidsudsigter<\/h2>\n[\/vc_column_text][vc_column_text]At udvide trykte produkter virtuelt – det er en af de utallige muligheder for at bruge augmented reality som et marketingv\u00e6rkt\u00f8j. AR giver uanede muligheder for is\u00e6r onlineforhandlere. Selv om online shopping er en succes, er der produkter, som ikke kan beskrives og visualiseres tilstr\u00e6kkeligt med fotos og videoer. Masser af levende billeder, informativ tekst – og alligevel f\u00e5r du ikke et rigtig godt indtryk af din yndlingsvare.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Augmented reality afhj\u00e6lper dette med 3D-simuleringer, videoer og meget andet multimedieindhold. V\u00e6rkt\u00f8jet kan bruges til at placere digitale modeller, for eksempel af m\u00f8bler, direkte i dine egne fire v\u00e6gge med din finger. AR tilbyder ogs\u00e5 helt nye digitale butikskoncepter p\u00e5 det klassiske salgssted. For eksempel kan man med en smartphone med kamera pr\u00f8ve forskelligt t\u00f8j p\u00e5 sin egen krop uden f\u00f8rst at skulle g\u00e5 ind i omkl\u00e6dningsrummet. Forskellige modeller og variationer kan kombineres og pr\u00f8ves p\u00e5 kort tid. Der er mange flere eksempler fra en bred vifte af brancher – og de er alle for l\u00e6ngst blevet til virkelighed. Der kommer nye AR-applikationer til n\u00e6sten hver uge. S\u00e5 det er p\u00e5 h\u00f8je tid at f\u00e5 styr p\u00e5 AR og inddrage det i dine n\u00e6ste marketingkampagner.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Augmented reality (AR) ryster i \u00f8jeblikket marketingverdenen. V\u00e6rkt\u00f8jet revolutionerer…<\/p>\n","protected":false},"author":66,"featured_media":98855,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3007],"tags":[8028,8027,8020,7870,6531,8018,8025,7125,7607,8026,5658,6071,8012,8029,8022,7691,6953,8023,8024,8032,8031,5657,8015,7238,6804,7245,8016,8017,8013,8019,6068,8021,8011,8030],"class_list":{"0":"post-98851","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beinspired-dk","8":"tag-animation","9":"tag-app-dk","10":"tag-ar-dk","11":"tag-augmented-reality-dk","12":"tag-brochurer","13":"tag-detailhandel","14":"tag-digital-annoncering","15":"tag-e-commerce-dk","16":"tag-event-dk","17":"tag-event-branchen","18":"tag-flyer-dk","19":"tag-katalog","20":"tag-logo-dk","21":"tag-logodesign-dk","22":"tag-markedsfoeringsplanlaegning","23":"tag-markedsfoeringstiltag","24":"tag-marketing-dk","25":"tag-marketingbudget-dk","26":"tag-multimedie-reklamer","27":"tag-online-handel-dk","28":"tag-onlineshopping-dk","29":"tag-plakater","30":"tag-point-of-sale-dk","31":"tag-printprodukter","32":"tag-reklame-dk","33":"tag-reklamekampagne","34":"tag-reklametiltag","35":"tag-smartphone-dk","36":"tag-start-up-dk","37":"tag-text-dk","38":"tag-trykprodukter","39":"tag-udvidet-virkelighed","40":"tag-video-dk","41":"tag-virksomhedens-image"},"acf":[],"_links":{"self":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/posts\/98851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/comments?post=98851"}],"version-history":[{"count":3,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/posts\/98851\/revisions"}],"predecessor-version":[{"id":98854,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/posts\/98851\/revisions\/98854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/media\/98855"}],"wp:attachment":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/media?parent=98851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/categories?post=98851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/tags?post=98851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}