k{"id":96489,"date":"2024-02-26T12:00:43","date_gmt":"2024-02-26T11:00:43","guid":{"rendered":"https:\/\/www.flyeralarm.com\/blog\/de-5-vigtigste-forskelle-mellem-b2b-og-b2c-messestande"},"modified":"2024-02-21T16:16:39","modified_gmt":"2024-02-21T15:16:39","slug":"de-5-vigtigste-forskelle-mellem-b2b-og-b2c-messestande","status":"publish","type":"post","link":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/de-5-vigtigste-forskelle-mellem-b2b-og-b2c-messestande\/","title":{"rendered":"De 5 vigtigste forskelle mellem B2B- og B2C-messestande"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Det, der fungerer fantastisk for B2C, kan give bagslag for B2B. Her kan du finde ud af, hvordan du optimerer din messestand til din m\u00e5lgruppe.<\/strong><\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Tusinder og atter tusinder af mennesker presser sig gennem udstillingshallen. Arrang\u00f8rerne meddeler gladeligt: “Rekorddeltagelse!”. Og udstillerne? For dem betyder overfyldte messer konstant stress: Konstant stress. Utallige bes\u00f8gende, kunder, forretningsforbindelser, potentielle medarbejdere og praktikanter skal informeres, r\u00e5dgives og overtales i timevis.<\/p>\n
Men det betyder ogs\u00e5 enorme muligheder for enhver udstillende virksomhed – hvor ellers kan man p\u00e5 s\u00e5 kort tid f\u00f8re s\u00e5 mange personlige samtaler med mennesker, der er relevante for m\u00e5lgruppen? Grundforuds\u00e6tningen for dette er, at messeg\u00e6sterne bliver p\u00e5 standen<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_btn size=”small” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” text=”Til temaverdenen for messeudstyr” url=”https:\/\/www.flyeralarm.com\/dk\/t\/omrader\/messeudstyr\/”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
B2B eller B2C? Skr\u00e6ddersy din messestand!<\/h2>\n[\/vc_column_text][vc_column_text]I et andet blogindl\u00e6g har du allerede l\u00e6rt, hvordan du planl\u00e6gger din egen messestand<\/a>. Men der er stor forskel p\u00e5 de krav, som en tiltalende messestand p\u00e5 en B2B-messe og en B2C-messe skal opfylde. G\u00e5 ikke i panik, her er et par fremgangsm\u00e5der, du kan bruge til at tilpasse din messestand perfekt til en business-to-business eller business-to-customer messe.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
1. Form\u00e5let med din messedeltagelse<\/h3>\n[\/vc_column_text][vc_column_text]Det lyder selvindlysende, men det er alligevel v\u00e6rd at n\u00e6vne: F\u00f8rst og fremmest er din messestand selvf\u00f8lgelig rettet mod … messepublikummet! Og det ser meget anderledes ud p\u00e5 en B2B-messe end p\u00e5 en B2C-messe.<\/p>\n
P\u00e5 en klassisk business-to-business-messe<\/strong> er m\u00e5let at pleje<\/strong> eksisterende forretningsforbindelser<\/strong>, skabe<\/strong> nye kontakter<\/strong> og informere<\/strong> partnere i \u00f8jenh\u00f8jde om aktuelle begivenheder i din branche og\/eller virksomhed. Her har dine kontakter generelt mere tid, mere forh\u00e5ndsviden og er allerede grundl\u00e6ggende interesserede i dine aktiviteter. Hvis du derimod er udstiller p\u00e5 en business-to-consumer-messe, er dit prim\u00e6re m\u00e5l at s\u00e6lge<\/strong> og \u00f8ge markedsindtr\u00e6ngningen<\/strong>.<\/p>\n
Nu, hvor de grundl\u00e6ggende forskelle mellem dine m\u00e5l p\u00e5 en B2B- og en B2C-messe er blevet afklaret, opst\u00e5r sp\u00f8rgsm\u00e5let naturligvis: Hvilken indflydelse vil det have p\u00e5 din messetilstedev\u00e6relse?[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
2. Hvordan man g\u00f8r opm\u00e6rksom p\u00e5 sig selv<\/h3>\n[\/vc_column_text][vc_column_text]Uanset hvor godt du har forberedt dine salgsargumenter, og hvor omhyggeligt du har udarbejdet informationsbrochurer – hvis din messestand bliver overset af publikum, vil alle dine anstrengelser have v\u00e6ret forg\u00e6ves. S\u00e5 g\u00f8r opm\u00e6rksom p\u00e5 din messestand. Og g\u00f8r det p\u00e5 en s\u00e5dan m\u00e5de, at du ikke skr\u00e6mmer din m\u00e5lgruppe v\u00e6k.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]P\u00e5 en B2B-messe<\/strong> m\u00f8der du din modpart i \u00f8jenh\u00f8jde. Farvestr\u00e5lende plakater, specialpriser og en pralende mentalitet afskr\u00e6kker potentielle forretningskunder og underminerer din p\u00e5stand om at v\u00e6re en p\u00e5lidelig og trov\u00e6rdig partner. Misforst\u00e5 det ikke: Du skal helt sikkert g\u00f8re opm\u00e6rksom p\u00e5 dig selv med store reklameflader<\/strong>, for eksempel p\u00e5 udstillingsv\u00e6gge, XXL roll-ups eller trykte pavilloner. Men med et behersket design<\/strong> og informativt indhold<\/strong>.<\/p>\n
P\u00e5 en B2C-messe<\/strong> er det derimod okay at lave et show. V\u00e6r h\u00f8jlydt, kreativ og i\u00f8jnefaldende<\/strong>. Har du et eksklusivt smagetilbud hver dag p\u00e5 messen? Glimrende, g\u00f8r opm\u00e6rksom p\u00e5 det s\u00e5 bredt som muligt! Heliumfyldte og trykte balloner? Helt sikkert. Vandrepromotion med en s\u00e6lgerbakke og sm\u00e5 reklamegaver? Det er genialt! Forresten: Du kan finde ud af, hvilke give-aways der anbefales til en B2C-messe under punkt 5.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”12930″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
3. Byg din messestand<\/h3>\n[\/vc_column_text][vc_column_text]P\u00e5 en B2B-messestand<\/strong> har du lange og indg\u00e5ende samtaler med messekontakter, som du sikkert har kendt personligt i lang tid. Derfor har du brug for et sted at tr\u00e6kke dig tilbage til<\/strong>. Du kan f.eks. bruge en modulopbygget messev\u00e6g til at skabe en form for afsk\u00e6rmning, hvor du kan skabe en s\u00e6rlig uformel atmosf\u00e6re med afslappede lounge<\/strong>– eller skr\u00e6ddersyede messem\u00f8bler<\/strong>.<\/p>\n
Tip: Du har sandsynligvis brug for en computerarbejdsplads eller i det mindste en b\u00e6rbar computer. Du b\u00f8r ogs\u00e5 brande alt, som du kan printe p\u00e5 eller s\u00e6tte dit firmalogo p\u00e5. Fra USB-stikket til musem\u00e5tten og firmalogoet p\u00e5 bagsiden af din laptop.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”12956″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]P\u00e5 en B2C-messe<\/strong> er din stand derimod n\u00e6sten som et lille butikslokale<\/strong>. Her har du brug for en lang messedisk<\/strong> for at kunne betjene mange kunder p\u00e5 samme tid, n\u00e5r der er mange mennesker. Hvis du vil integrere et udstillingsomr\u00e5de, sparer trykbare montrer<\/strong> plads, pr\u00e6senterer dine produkter s\u00e6rligt tydeligt og er ekstremt hurtige at s\u00e6tte op. Ogs\u00e5 vigtigt: papirb\u00e6reposer, som ideelt set b\u00e6res i hundredvis p\u00e5 tv\u00e6rs af hallen.<\/p>\n
Tip: Ud over papirb\u00e6reposer i standardst\u00f8rrelser kan du ogs\u00e5 printe s\u00e6rligt omfangsrige modeller af kraftpapir og tilbyde dem til messeg\u00e6ster, der allerede b\u00e6rer rundt p\u00e5 flere indk\u00f8bsposer. P\u00e5 den m\u00e5de ender alle dine konkurrenters poser (og dermed logoer) i din kraftpapirsb\u00e6repose<\/strong>. N\u00e5r alt kommer til alt, er en enkelt stor pose med behagelige h\u00e5ndtag meget mere behagelig at b\u00e6re end flere mindre poser, der alle sk\u00e6rer ubehageligt i fingrene.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
4. Sk\u00e6rme og digitalt indhold<\/h3>\n[\/vc_column_text][vc_column_text]Vis tids\u00e5nden p\u00e5 din messestand, og kombiner online- og offline-indhold. Det lyder h\u00f8jteknologisk, men med det rigtige udstyr er det ret nemt. Hvis du planl\u00e6gger at deltage i en B2B-messe, kan du imponere dine modparter med augmented reality<\/strong>-applikationer.<\/p>\n
Brug denne app til at pr\u00e6sentere dit indhold kort og pr\u00e6cist p\u00e5 flyers eller brochurer. Hvis den person, du taler med, er interesseret, “scanner” de blot det trykte produkt med deres smartphone. En sp\u00e6ndende billedfilm, en nyttig forklaringsvideo eller et eksempel fra dine kunders hverdag dukker op p\u00e5 deres sk\u00e6rm ved siden af din flyer.<\/p>\n
P\u00e5 B2C-messer har du derimod ikke tid nok til at inspirere interesserede med udf\u00f8rlige AR-applikationer. Det er her, crossmedia-marketing<\/strong><\/a> kommer ind i billedet: promover din tilstedev\u00e6relse p\u00e5 sociale netv\u00e6rk p\u00e5 forh\u00e5nd, organiser online-konkurrencer med gratis billetter til messen og post masser af f\u00f8lelsesladede billeder af din stand.<\/p>\n
Og det er slet ikke alt. Der er utallige m\u00e5der at kombinere online- og offline-aktiviteter p\u00e5, b\u00e5de til business-to-business- og business-to-customer-messer. Garanteret rentabelt og uden den store ekstra indsats.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
5. Uddel de rigtige give-aways<\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”12972″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Du b\u00f8r ikke kun tilpasse din messestand, men ogs\u00e5 dine giveaways til din m\u00e5lgruppe. I B2B-sektoren<\/strong> m\u00f8der du folk, der rejser meget i forretnings\u00f8jemed, ofte sover p\u00e5 hoteller og arbejder p\u00e5 farten med b\u00e6rbare computere og smartphones. Hvilke reklameartikler med dit logo bliver brugt s\u00e6rligt hyppigt af denne m\u00e5lgruppe?<\/p>\n
Hvad synes du om notesb\u00f8ger<\/strong>, powerbanks<\/strong>, hovedtelefoner<\/strong>, tr\u00e5dl\u00f8se opladere<\/strong>, stikadaptere<\/strong>, bagagestropper<\/strong>, tasker til rejsedokumenter<\/strong>, sovemasker<\/strong>, toilettasker<\/strong> eller \u00f8repropper<\/strong>? Da du i dette tilf\u00e6lde ikke uddeler billige giveaways til utallige kunder, men snarere sm\u00e5 gaver til afpr\u00f8vede forretningsforbindelser, kan den individuelle pris for den respektive giveaway sagtens v\u00e6re noget h\u00f8jere – inden for rimelige compliance-gr\u00e6nser, selvf\u00f8lgelig.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]I B2B-sektoren \u00f8nsker du, at dine forretningspartnere eller key accounts skal t\u00e6nke p\u00e5 dig og dine USP’er s\u00e5 ofte som muligt. Det kan du f.eks. opn\u00e5 med reklameartikler, som din m\u00e5lgruppe bruger hele tiden. P\u00e5 den m\u00e5de forbliver du til stede!<\/p>\n
P\u00e5 en B2C-messe<\/strong> er dit m\u00e5l derimod at skabe en st\u00f8rre tilstedev\u00e6relse p\u00e5 messen med det samme. Det vil tiltr\u00e6kke endnu flere potentielle kunder til din stand og generere et endnu st\u00f8rre salg. Samtidig er det selvf\u00f8lgelig ikke d\u00e5rligt, hvis reklameartiklerne ogs\u00e5 findes i den private sektor – det er trods alt s\u00e5dan, at en walk-in-kunde bliver til en fast kunde.<\/p>\n
Til dette form\u00e5l b\u00f8r du ogs\u00e5 v\u00e6lge billigere varer, som du kan distribuere i betydeligt st\u00f8rre m\u00e6ngder. For eksempel bomuldstasker<\/strong>, gymnastikposer<\/strong>, lightere<\/strong>, regnponchoer<\/strong>, solbriller<\/strong>, paraplyer<\/strong> eller notesb\u00f8ger<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
Uanset om det er B2B eller B2C – det er kvaliteten, der t\u00e6ller!<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Der er selvf\u00f8lgelig mange forskelle mellem B2B- og B2C-messestande – men de har \u00e9n stor ting til f\u00e6lles: kvaliteten skal v\u00e6re i orden. Revnende papirsposer, slatne roll-ups og vaklende messediske er et knock-out-kriterium for din messesucces. Hos FLYERALARM kan du derfor f\u00e5 skr\u00e6ddersyet og trykt alle de enkelte dele af din messestand.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”small” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”https:\/\/www.flyeralarm.com\/dk\/c\/storformat-og-messe\/” text=”Til storformat og messe”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”small” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”https:\/\/www.flyeralarm.com\/dk\/c\/reklameartikler-og-giveaways\/” text=”Til give-aways”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"
Det, der fungerer fantastisk for B2C, kan give bagslag for B2B. Her kan du finde ud af, hvordan du optimerer din messestand til din m\u00e5lgruppe.<\/p>\n","protected":false},"author":66,"featured_media":96680,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3007],"tags":[7870,7872,7871,7869,7867,7868,7287,7815,7499,7818,7239,7782,7237,7817,7837,7836,7240,7160,6067,7873],"class_list":{"0":"post-96489","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beinspired-dk","8":"tag-augmented-reality-dk","9":"tag-b2b-dk","10":"tag-b2c-dk","11":"tag-compliance-dk","12":"tag-deltagelse-pa-messer","13":"tag-expo-systems-dk","14":"tag-give-aways-dk","15":"tag-give-aways-dk-2","16":"tag-konstruktion-af-stand","17":"tag-krav-til-messer","18":"tag-messe-dk","19":"tag-messedisk","20":"tag-messestand-dk","21":"tag-messeudstyr","22":"tag-organiser-en-messe","23":"tag-planlaegning-af-messer-dk","24":"tag-planlaegning-af-messer","25":"tag-reklame-teknologi","26":"tag-reklameartikler","27":"tag-skranke"},"acf":[],"_links":{"self":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/posts\/96489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/comments?post=96489"}],"version-history":[{"count":2,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/posts\/96489\/revisions"}],"predecessor-version":[{"id":96491,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/posts\/96489\/revisions\/96491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/media\/96680"}],"wp:attachment":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/media?parent=96489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/categories?post=96489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/tags?post=96489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}