k{"id":91776,"date":"2023-10-30T12:00:48","date_gmt":"2023-10-30T11:00:48","guid":{"rendered":"https:\/\/www.flyeralarm.com\/blog\/crossmedia-marketing-del-2-fiktiv-kampagne-til-et-event"},"modified":"2023-10-31T09:22:52","modified_gmt":"2023-10-31T08:22:52","slug":"crossmedia-marketing-del-2-fiktiv-kampagne-til-et-event","status":"publish","type":"post","link":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/crossmedia-marketing-del-2-fiktiv-kampagne-til-et-event\/","title":{"rendered":"Crossmedia-marketing del 2: Fiktiv kampagne til et event"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Relativt lille indsats, enorm r\u00e6kkevidde: Markedsf\u00f8ring p\u00e5 tv\u00e6rs af medier er ekstremt effektiv, men skal v\u00e6re godt planlagt og koordineret. I dette casestudie er der planlagt en Crossmedia kampagne for at promovere sommerfestivalen for en fiktiv elektronikforhandler.<\/em><\/strong><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Som et casestudie er der nedenfor planlagt en crossmedia reklamekampagne til sommerfesten for den fiktive virksomhed M\u00fcller Elektrotechnik. Uanset om du vil markedsf\u00f8re et jubil\u00e6um, en grillfest eller \u00e5bning af en filial, om du arbejder for en h\u00e5ndv\u00e6rksvirksomhed, en forhandler eller en sportsklub: Lad dig inspirere og overf\u00f8r ideerne fra det fiktive eksempel til din egen kampagne.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Udgangspunktet<\/h2>\n[\/vc_column_text][vc_column_text]Holger M\u00fcller planl\u00e6gger en sommerfest for sit firma M\u00fcller Elektrotechnik. Den sidste var en rigtig fiasko. Der kom n\u00e6sten ikke nogle bes\u00f8gende, selvom programmet var rigtig underholdende: Foodtrucks, hoppeborge, konkurrencer, produktdemonstrationer, musik, ansigtsmaling, fyrv\u00e6rkeri… Men denne gang vil han g\u00f8re alting bedre. Han har orienteret sig. Han ved: med cross-media marketing<\/a> er han garanteret at n\u00e5 potentielle bes\u00f8gende til sin sommerfestival. Men hvor skal han starte? Hvilke kanaler skal han v\u00e6lge? Hvordan planl\u00e6gger du en kampagne p\u00e5 tv\u00e6rs af medier?[\/vc_column_text][divider line_type=”No Line” custom_height=”10″][vc_column_text]\n

M\u00e5lgruppen<\/h2>\n[\/vc_column_text][vc_column_text]M\u00fcller Elektrotechnik er en st\u00f8rre forhandler af elektroniske artikler, men ogs\u00e5 h\u00e5rde hvidevarer og husholdningsapparater. Derfor skal han rette sin annoncering mod en meget bred m\u00e5lgruppe: unge m\u00e6nd<\/strong>, der er begejstrede for pc-teknologi, spillekonsoller og smartphones. Teknisk kyndige kvinder <\/strong>og m\u00e6nd<\/strong>, der er interesseret i moderne tv-apparater, hjemmeunderholdning eller fotoudstyr.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”6272″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Unge familier<\/strong> p\u00e5 udkig efter billige husholdningsapparater og h\u00e5rde hvidevarer, samt veletablerede stamg\u00e6ster<\/strong>, der har brug for et nyt apparat med f\u00e5 \u00e5rs mellemrum, men s\u00e5 v\u00e6rds\u00e6tter h\u00f8j kvalitet. \u00c9n ting forener alle m\u00e5lgrupper: De kommer fra M\u00fcller Elektrotechniks hjemegn, s\u00e5 de bor inden for en radius p\u00e5 omkring 20 til 25 km<\/strong>. Det resulterer i en enormt stor m\u00e5lgruppe for Holger M\u00fcller, som han kun med stor besv\u00e6r kan n\u00e5 ud til med standardannoncering, men som han kan n\u00e5 ganske fuldst\u00e6ndigt med crossmedia annoncetiltag.<\/p>\n

Hvis du ogs\u00e5 gerne vil inddrage cross-media marketing i din eksterne kommunikation, b\u00f8r du t\u00e6nke over din(e) m\u00e5lgruppe(r) p\u00e5 forh\u00e5nd.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”6273″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Passende kommunikationskanaler<\/h2>\n[\/vc_column_text][vc_column_text]For Holger M\u00fcller er de medier, han \u00f8nsker at inddrage i sine markedsf\u00f8ringstiltag, ret nemme at finde takket v\u00e6re pr\u00e6cist definerede m\u00e5lgrupper. Han vil med garanti n\u00e5 unge mennesker, uanset om det er videospilfans eller \u00e6gtepar, via sociale medier<\/strong>. \u00c6ldre m\u00e5lgrupper er derimod ofte loyale avisl\u00e6sere og kan n\u00e5s gennem annoncer i dagbladets lokalsektion<\/strong>. Da alle potentielle bes\u00f8gende kommer fra umiddelbar n\u00e6rhed af Holger M\u00fcllers butik, giver lokale markedsf\u00f8ringstiltag<\/strong> som plakater, annoncering p\u00e5 annonces\u00f8jler eller direct mail perfekt mening til at promovere sommerfestivalen. Lokalradiostationer<\/strong> er ogs\u00e5 en god m\u00e5de at g\u00f8re opm\u00e6rksom p\u00e5 kommende begivenheder. Mange mindre stationer har en announce-tjeneste, der optager reklamer i professionel kvalitet. Sidst, men ikke mindst, b\u00f8r Holger M\u00fcller naturligvis informere kunderne inden for sit eget forretningsomr\u00e5de<\/strong>, for eksempel p\u00e5 roll-ups, bannere eller informationsfoldere, som enhver kunde modtager ved k\u00f8b.<\/p>\n

P\u00e5 samme m\u00e5de b\u00f8r du ogs\u00e5 tilpasse de forskellige marketingkanaler til din(e) m\u00e5lgruppe(r). Dette trin beh\u00f8ver ikke at v\u00e6re kompliceret, du kan finde en oversigt over et udvalg af forskellige kanaler\u00a0 i f\u00f8rste del af serien af \u200b\u200bartikler om cross-media marketing<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Hvordan bliver de enkelte tiltag til en kampagne planlagt?<\/h2>\n[\/vc_column_text][vc_column_text]En succesfuld reklamekampagne, uanset hvilket medie modtageren kommer i kontakt med den, ser altid ud til at v\u00e6re en del af helheden. Selvf\u00f8lgelig skal du forberede indhold forskelligt til forskellige medier. En k\u00e6mpe plakat p\u00e5 en annonces\u00f8jle skal have et andet layout end opslag p\u00e5 sociale medier, som normalt ses p\u00e5 sm\u00e5 smartphonesk\u00e6rme.
\nIkke desto mindre b\u00f8r hvert enkelt bidrag kunne identificeres som en del af en hel kampagne. S\u00f8rg for, at nogle f\u00e5 elementer l\u00f8ber som en r\u00f8d tr\u00e5d gennem dine annonceringsforanstaltninger. Dette b\u00f8r for eksempel v\u00e6re farvepaletten, en defineret terminologi eller et kernebudskab.<\/p>\n

I eksemplet med M\u00fcller Elektrotechniks sommerfest er det farverne m\u00f8rkebl\u00e5 og orange, da det er den fiktive virksomheds firmafarver kombineret med sommerlig gul, orange og turkis. Firmalogoet, sommerfestivalens bogstaver 2018 og strandmotivet er ogs\u00e5 en del af enhver reklameforanstaltning, uanset om det er plakat, reklamespalte, direct mail, trykt annonce eller opslag p\u00e5 sociale medier.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”6271″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”6274″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Det pr\u00e6cise indhold af de forskellige kanaler er dog blevet tilpasset. P\u00e5 trykte produkter i stort format, s\u00e5som plakater eller annonces\u00f8jlem\u00e6rkater, er budskaberne store og lette at genkende. Det betyder, at indholdet er m\u00e6rkbart, selv n\u00e5r man k\u00f8rer forbi. Direct mailen indeholder derimod v\u00e6sentligt flere oplysninger. Da disse henvender sig til en bestemt gruppe af modtagere, er de ogs\u00e5 formuleret som en invitation. Dette virker t\u00e6t, personligt og passer til billedet af den lokale forhandler, som kunderne har stolet p\u00e5 i \u00e5revis.
\nIndholdet af den trykte annonce i dagbladet og det sociale medieopslag er ligeledes tilpasset m\u00e5lgruppen. Den trykte annonce n\u00e6vner st\u00f8vsugerrobotter og \u00f8konomiske k\u00f8leskabe – emner, der helt sikkert vil interessere de typiske l\u00e6sere af et dagblad. I det sociale medieopslag n\u00e6vnes droner og videospil dog som produkteksempler. Derudover er kundetilgangen her lidt mere afslappet, velegnet til den yngre m\u00e5lgruppe.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Ved at kombinere forskellige medier kan selv store m\u00e5lgrupper nemt d\u00e6kkes. P\u00e5 denne m\u00e5de b\u00f8r du tilpasse dine annonceringsforanstaltninger til den respektive kanal, men uden at miste den r\u00f8de tr\u00e5d. Du kan ogs\u00e5 forbinde de enkelte tiltag med hinanden med yderligere handlinger. Du kan for eksempel poste et billede af dig selv, hvor du s\u00e6tter plakater op – det skaber ogs\u00e5 n\u00e6rhed og skaber en “aha-effekt” for alle, der har set Facebook-opslaget, n\u00e5r de rent faktisk passerer din plakat.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Crossmedia Marketing i dagligdagen??<\/h2>\n[\/vc_column_text][vc_column_text]Crossmedia Marketing er ikke kun velegnet til at promovere ekstraordin\u00e6re begivenheder og kampagner. Ikke kun i tilf\u00e6lde af en kampagne til et arrangement, men ogs\u00e5 din daglige forretning, kan du give et reelt l\u00f8ft med multimedieannoncering. Det f\u00e5r du mere at vide om i en kommende artikel her p\u00e5 bloggen \u2013 inklusive et andet casestudie. I mellemtiden finder du adskillige produkter i onlineshoppen, som du kan integrere i dine cross-media marketingtiltag.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”medium” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”https:\/\/www.flyeralarm.com\/dk\/c\/tryksager-og-printprodukter\/plakater\/” text=”Plakater \u00bb”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”medium” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”https:\/\/www.flyeralarm.com\/dk\/c\/tryksager-og-printprodukter\/flyers\/” text=”Flyers \u00bb”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”4\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”medium” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”https:\/\/www.flyeralarm.com\/dk\/c\/tryksager-og-printprodukter\/lykonskningskort-og-indbydelser\/” text=”Lyk\u00f8nskningskort og indbydelser \u00bb”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Relativt lille indsats, enorm r\u00e6kkevidde: Markedsf\u00f8ring p\u00e5 tv\u00e6rs af…<\/p>\n","protected":false},"author":66,"featured_media":113341,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3007],"tags":[7299,7246,7297,7298,7126,7300,7242,7302,6953,7301,7294,7295,5657,6804,7293,7296],"class_list":{"0":"post-91776","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beinspired-dk","8":"tag-annoncekolonner","9":"tag-crossmedia-marketing-dk","10":"tag-crossmedia-marketing-dk-2","11":"tag-fest-dk","12":"tag-kampagne-dk","13":"tag-lokal-reklame","14":"tag-maalgruppe","15":"tag-maalgruppeanalyse","16":"tag-marketing-dk","17":"tag-marketing-kanaler","18":"tag-medier","19":"tag-organisation-dk","20":"tag-plakater","21":"tag-reklame-dk","22":"tag-sommer-dk","23":"tag-udendoers-reklame"},"acf":[],"_links":{"self":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/posts\/91776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/comments?post=91776"}],"version-history":[{"count":0,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/posts\/91776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/media\/113341"}],"wp:attachment":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/media?parent=91776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/categories?post=91776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/wp-json\/wp\/v2\/tags?post=91776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}