k{"id":91649,"date":"2023-10-23T12:00:58","date_gmt":"2023-10-23T10:00:58","guid":{"rendered":"https:\/\/www.flyeralarm.com\/blog\/crossmedia-marketing-del-1-det-grundlaeggende"},"modified":"2023-10-20T11:06:45","modified_gmt":"2023-10-20T09:06:45","slug":"crossmedia-marketing-del-1-det-grundlaeggende","status":"publish","type":"post","link":"https:\/\/staging-blog.flyeralarm.com\/blog\/dk\/crossmedia-marketing-del-1-det-grundlaeggende\/","title":{"rendered":"Crossmedia-marketing del 1: Det grundl\u00e6ggende"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Cross-media marketing er effektivt og giver reklametiltag en uanet r\u00e6kkevidde.<\/strong><\/em><\/span>[\/vc_column_text][vc_column_text]Cross-media marketing betyder, at man reklamerer for et brand, et produkt eller en service i mindst tre kommunikationskanaler. Ud over tv, radio og aviser eller magasiner omfatter det ogs\u00e5 sociale medier og events. Reklamer i forskellige medier skaber en genkendelsesv\u00e6rdi, p\u00e5virker hinanden og opn\u00e5r dermed en bredere effekt.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
Hvad er cross-media marketing?<\/h2>\n[\/vc_column_text][vc_column_text]Cross-media marketing er et gennemt\u00e6nkt koncept, hvor man henvender sig til kunderne via flere kanaler. Indholdet udspiller sig parallelt og er visuelt koordineret med hinanden. Konceptet er kendetegnet ved en underholdende hovedid\u00e9, som afspejles i alle kommunikationskanaler.<\/p>\n
M\u00e5let er at n\u00e5 ud til kunderne og skabe en h\u00f8j genkendelsesv\u00e6rdi. Markedsf\u00f8ringskanaler omfatter klassiske medier som reklamer, tv og radio, men ogs\u00e5 mailings, nyhedsbreve, onlineannoncer og sociale medier. Overvej ogs\u00e5 at henvende dig til kunderne gennem flere sanser: Video, lyd, trykte produkter med s\u00e6rlig finish osv.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
Grundlaget for kampagner p\u00e5 tv\u00e6rs af medier: Storytelling<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]I marketing og reklame er det vigtigt at fort\u00e6lle historier. De g\u00f8r emner lettere at forst\u00e5 og hj\u00e6lper med at fastholde dem i folks bevidsthed i l\u00e6ngere tid.<\/p>\n
Med succesfuld storytelling bringer du f\u00f8lelser ind i dine reklametiltag, s\u00e5 modtagerne opfatter dine budskaber meget mere intensivt end gennem en simpel liste med fakta og tal.<\/p>\n
Find p\u00e5 en central id\u00e9, som du kan transportere p\u00e5 tv\u00e6rs af alle kanaler, og som opmuntrer dine fans og kunder til at deltage og fort\u00e6lle andre om den.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”6241″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Hvilke historier kan du fort\u00e6lle fra din virksomheds hverdag? Hvem er de mennesker, der st\u00e5r for virksomheden, og hvordan ser deres hverdag ud? En fris\u00f8rsalon kan for eksempel pr\u00e6sentere sig selv som en “bedste ven” eller “sj\u00e6les\u00f8rger”, fordi fris\u00f8rer ikke kun klipper h\u00e5r, men ogs\u00e5 giver r\u00e5d, lytter til hverdagshistorier og giver bes\u00f8gende mere end bare stylingtips. Kreativ storytelling promoverer derfor ikke kun en virksomheds produkter eller tjenester, men giver ogs\u00e5 indsigt bag kulisserne og formidler f\u00f8lelser.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
Skr\u00e6ddersy dine historier til din m\u00e5lgruppe<\/h2>\n[\/vc_column_text][vc_column_text]Kun de, der ved, hvem deres egen virksomhed er interessant for, kan udvikle optimal storytelling. De f\u00f8lgende sp\u00f8rgsm\u00e5l vil hj\u00e6lpe dig med at definere din m\u00e5lgruppe s\u00e5 pr\u00e6cist som muligt:<\/p>\n
Hvem \u00f8nsker du at n\u00e5 ud til? Hvor kommer dine kunder fra? Vil du annoncere lokalt eller landsd\u00e6kkende? Hvor gamle er de mennesker, du \u00f8nsker at n\u00e5? Hvilket k\u00f8n, hvilke hobbyer og hvilket uddannelsesniveau har de? Jo mere pr\u00e6cist du indsn\u00e6vrer din m\u00e5lgruppe, jo bedre kan du m\u00e5lrette din Crossmedia Marketing. Ideelt set definerer du personas, som repr\u00e6senterer hele m\u00e5lgrupper. Du kan finde ud af, hvordan du udvikler dem i blogartiklen om m\u00e5lgrupper og personas.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
Hvilke medier er egnede?<\/h2>\n[\/vc_column_text][vc_column_text]Udvalget af medier, du kan bruge til cross-media marketing, er stort. Hvilke kanaler du v\u00e6lger, afh\u00e6nger af dit budget og din m\u00e5lgruppe. F\u00f8lgende medier er mulige:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]