k{"id":9023,"date":"2024-10-08T07:26:56","date_gmt":"2024-10-08T05:26:56","guid":{"rendered":"https:\/\/www.flyeralarm.com\/blog\/?p=9023"},"modified":"2024-12-10T08:39:51","modified_gmt":"2024-12-10T07:39:51","slug":"so-profitieren-sie-vom-black-friday","status":"publish","type":"post","link":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/so-profitieren-sie-vom-black-friday\/","title":{"rendered":"So profitieren Sie vom Black Friday 2024"},"content":{"rendered":"[vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]<span style=\"font-size: 12pt\"><strong><em>Black Friday am 29. November 2024: F\u00fcr Sparf\u00fcchse ist das der sch\u00f6nste Tag des Jahres. Und f\u00fcr viele Unternehmen der Startschuss ins Weihnachtsgesch\u00e4ft. Kurbeln Sie auch in 2024 Ihre Ums\u00e4tze mit dem Black Friday an! Was Sie dabei beachten sollten und jede Menge Inspiration finden Sie hier.<\/em><\/strong><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;right&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220;][nectar_btn size=&#8220;large&#8220; open_new_tab=&#8220;true&#8220; button_style=&#8220;regular&#8220; button_color_2=&#8220;Accent-Color&#8220; icon_family=&#8220;none&#8220; text=&#8220;Black Friday vorbereiten mit FLYERALARM&#8220; url=&#8220;https:\/\/www.flyeralarm.com\/de\/t\/branchenwelten\/pos-material-fuer-den-einzelhandel\/werbung-black-friday&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-list accent-color\"><\/i> <\/div><div class=\"iwt-text\"> <span style=\"font-size: 14pt\"><strong>Inhalt<\/strong><\/span> <\/div><div class=\"clear\"><\/div><\/div>[vc_column_text]<a href=\"#definition\">Was passiert am Black Friday?<\/a><br \/>\n<a href=\"#einzelhandel\">Black Friday im Einzelhandel<\/a><br \/>\n<a href=\"#gastro\">Black Friday in der Gastronomie<\/a><br \/>\n<a href=\"#publizieren\">Machen Sie Ihre Black Friday-Aktion publik<\/a><br \/>\n<a href=\"#recht\">Die Rechtslage: Markenrechte am Black Friday gel\u00f6scht<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h2 id=\"definition\">Was passiert am Black Friday?<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]Der Black Friday z\u00e4hlt zu den umsatzst\u00e4rksten Tagen des Jahres. Immer am ersten Freitag nach Thanksgiving (im Jahr 2024 ist das der 29. November) legen allein Kundinnen und Kunden in Deutschland j\u00e4hrlich Milliarden auf den Tisch! Egal, wie Sie die Rabattaktion nennen, der Mechanismus ist immer der gleiche: Nach dem Thanksgiving-Fest heizen H\u00e4ndlerinnen und H\u00e4ndler ihre Vorweihnachtsverk\u00e4ufe mit au\u00dfergew\u00f6hnlichen Rabatten ordentlich an. Doch das Shopping-Event mit Ursprung in den USA ist nicht nur etwas f\u00fcr Internetgiganten und Elektronik-Riesen wie Amazon, MediaMarkt und Co. Auch kleine und mittelst\u00e4ndische Unternehmen, Selbstst\u00e4ndige, Einzelh\u00e4ndlerinnen und Einzelh\u00e4ndler, inhabergef\u00fchrte Boutiquen, Onlineshops und sogar gastronomische Betriebe profitieren vom Hype um den Black Friday. Was halten Sie zum Beispiel von folgenden Ideen?[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h2 id=\"einzelhandel\">Black Friday im Einzelhandel<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]F\u00fcr Boutiquen und Model\u00e4den ist der Black Friday eine tolle M\u00f6glichkeit, um Kleidungsst\u00fccke und Schmuck der vergangenen Saison noch loszuwerden. Sie k\u00f6nnten das Motto wortw\u00f6rtlich nehmen und beispielsweise eine <strong>Auswahl an schwarzen und grauen Klamotten mit attraktiven Rabatten<\/strong> verkaufen. Kommen die in der kalten Jahreszeit nicht sowieso besonders gut an? Na also!<\/p>\n<p>Sie k\u00f6nnten nat\u00fcrlich auch die Black Friday-Aktion auf die Schippe nehmen und ausschlie\u00dflich <strong>besonders bunte und farbenfrohe Kleidungsst\u00fccke rabattieren<\/strong>. Nennen Sie Ihre Aktion einfach <strong>Colorful Friday<\/strong> und bewerben Sie sie mit knalligen Flyern, Plakaten und Social-Media-Anzeigen. Damit haben Sie keine Erfahrung? Kein Problem: Wie Sie Ihre Aktion bestm\u00f6glich publik machen, erfahren Sie ebenfalls in diesem Artikel.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;42884&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;None&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h3>Guerilla Marketing: auffallend anders mit kleinem Einsatz<\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]Ist Ihnen der Begrif <a href=\"https:\/\/www.flyeralarm.com\/blog\/de\/ist-guerilla-marketing-legal\" target=\"_blank\" rel=\"noopener\"><strong>Guerilla Marketing<\/strong><\/a> bekannt? Darunter versteht man eine kreative und unkonventionelle Marketingstrategie, bei der Unternehmen auf clevere und oft kosteng\u00fcnstige Weise versuchen, die Aufmerksamkeit ihrer Zielgruppe zu erregen. Ein perfekter Ansatz f\u00fcr den Black Friday! Finden Sie nicht auch? Hier kommen ein paar Ideen f\u00fcr Sie.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-bullhorn accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h4>Flash Sale und Verkaufsboxen im \u00f6ffentlichen Raum<\/h4>\n<p>Veranstalten Sie einen mobilen Mini-Store oder Popup-Stand an belebten Orten (z. B. an U-Bahn-Stationen oder Fu\u00dfg\u00e4ngerzonen). Kundinnen und Kunden k\u00f6nnten sich hier ihr Lieblingsprodukt ausw\u00e4hlen und direkt per QR-Code im Online-Shop kaufen. Ebenfalls m\u00f6glich: Platzieren Sie kleine Verkaufsboxen mit Give Aways (z. B. Buttons, Aufkleber etc.) an ungew\u00f6hnlichen Orten wie Parks, Kinos oder Universit\u00e4ten. Passantinnen und Passanten k\u00f6nnen die Werbeartikel entnehmen und erhalten gegen Vorzeigen in Ihrem Shop einen Rabatt auf Ihr Angebot. <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-star accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h4>Schwarze Ballons mit Gutscheinen<\/h4>\n<p>Lassen Sie <strong><a href=\"https:\/\/www.flyeralarm.com\/de\/p\/luftballons-classic-4201984.html#\/d\/att.luftballonfarbe.conf=value.schwarz.conf&amp;\/l\/6031\" target=\"_blank\" rel=\"noopener\">schwarze Ballons<\/a><\/strong> mit Ihrem Logo und der (Web-)Adresse Ihres Shops bedrucken. Befestigen Sie kleine Briefe mit Rabattcodes oder Mini-Geschenken daran und verteilen Sie die Ballons in belebten Einkaufsstra\u00dfen, auf M\u00e4rkten, an Bus- und Bahnstationen oder direkt vor Ihrem Gesch\u00e4ft an potenzielle Laufkundschaft. <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-coffee accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h4><strong>Gratis-Kaffee f\u00fcr Passantinnen und Passanten<\/strong><\/h4>\n<p>Stellen Sie eine mobile Kaffee-Station vor Ihrem Laden auf, um Kundschaft anzulocken. Potenzielle Kundinnen und Kunden bekommen hier zum Beispiel einen Gratis-Kaffee und einen Flyer, der spezielle Black Friday Angebote enth\u00e4lt. Wer seinen Kaffee schwarz trinkt, bekommt evtl. auch gleich einen kreativen Button, Aufkleber, Kugelschreiber oder andere Streuartikel mit Ihrem Logo darauf dazu. <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-gift accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h4>Mystery-Shopper-Aktion<\/h4>\n<p>Belohnen Sie zuf\u00e4llig ausgew\u00e4hlte Kundinnen und Kunden, die am Black Friday in Ihrem Gesch\u00e4ft einkaufen, mit einem kostenlosen Produkt, einem Gutschein oder einem gr\u00f6\u00dferen Rabatt. Umsetzbar w\u00e4re dies z. B. durch eine kleine <strong><a href=\"https:\/\/www.flyeralarm.com\/de\/p\/losbox-10245042.html\" target=\"_blank\" rel=\"noopener\">Losbox<\/a><\/strong> direkt an der Kasse, aus der jede Person ein Los ziehen und so die Chance auf den Black-Friday-Gewinn hat. Die Aktion wird nat\u00fcrlich vorab in den sozialen Medien angek\u00fcndigt, sodass am entsprechenden Tag m\u00f6glichst viele Menschen Ihr Gesch\u00e4ft aufsuchen. Klingt interessant? Erfahren Sie mehr \u00fcber <strong><a href=\"https:\/\/www.flyeralarm.com\/blog\/de\/gluecksspiel-als-serioeses-marketinginstrument\" target=\"_blank\" rel=\"noopener\">Gl\u00fccksspiel als seri\u00f6ses Marketinginstrument<\/a><\/strong>\u00a0hier im Blog. <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-user accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h4>Schaufenster-Live-Performance<\/h4>\n<p>Verwandeln Sie Ihr Schaufenster am Black Friday in eine B\u00fchne und lassen Sie Stra\u00dfenk\u00fcnstler und Stra\u00dfenk\u00fcnstlerinnen live mit ihrem Sortiment agieren, als \u201elebende Schaufensterpuppe\u201c Aufmerksamkeit erzeugen oder kreative Kunst erschaffen. Menschen werden durch die ungew\u00f6hnliche Aktion angezogen, sprechen dar\u00fcber und str\u00f6men neugierig auf Ihr Angebot ins Innere Ihres Gesch\u00e4fts. <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-paint-brush accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h4>Kreide-Stra\u00dfenkunst mit Rabattcodes<\/h4>\n<p>Malen Sie bunte Stra\u00dfenkunst rund um Ihr Gesch\u00e4ft oder in belebten Gegenden. Jedes kleine oder gro\u00dfe Kunstwerk f\u00fchrt mittels aufgemalter Pfeile oder via QR-Code direkt zu Ihrem Shop. Eine andere M\u00f6glichkeit mit <strong><a href=\"https:\/\/www.flyeralarm.com\/de\/p\/strasenmalkreide-7220012.html\" target=\"_blank\" rel=\"noopener\">Stra\u00dfenmalkreide<\/a><\/strong>: Platzieren Sie ein kunstvoll gestaltetes H\u00fcpfk\u00e4stchen-Spiel in der Fu\u00dfg\u00e4ngerzone und lassen Sie potenzielle Kundschaft gegeneinander antreten. Der Gewinner oder die Gewinnerin erh\u00e4lt einen Gutschein f\u00fcr den n\u00e4chsten Einkauf. <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;padding-1-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;1px&#8220; column_border_color=&#8220;#e6001e&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220;][vc_column_text]<span style=\"font-size: 14pt\"><strong>QR-Codes erstellen leicht gemacht\u00a0<\/strong><\/span>[\/vc_column_text][divider line_type=&#8220;No Line&#8220;][vc_column_text]Erstellen Sie QR-Codes, die begeistern: Mit unserem kostenlosen QR-Code Generator gelingt das in wenigen Schritten. Einfach, schnell und druckbar \u2013 probieren Sie es aus und bringen Sie Ihr Marketing auf das n\u00e4chste Level![\/vc_column_text][divider line_type=&#8220;No Line&#8220;][nectar_btn size=&#8220;small&#8220; open_new_tab=&#8220;true&#8220; button_style=&#8220;regular&#8220; button_color_2=&#8220;Accent-Color&#8220; icon_family=&#8220;none&#8220; text=&#8220;Zum QR-Code Genarator&#8220; url=&#8220;https:\/\/www.flyeralarm.com\/de\/s\/tools\/qr-code-generator\/&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]Schon gewusst? In Episode 10 des FLYERALARM Podcast \u201e<strong>Erfolgsdruck \u2013 Storys aus dem Mittelstand<\/strong>\u201c erkl\u00e4rt Holger Hanhardt, Gesch\u00e4ftsf\u00fchrer der M\u00f6belwerke Hartmann, seine Guerilla-Strategie. Au\u00dferdem haben wir mit unserem Kollegen Sebastian Ehrhardt aus unserer eigenen Rechtsabteilung \u00fcber rechtliche Grundlagen solcher kreativen, au\u00dfergew\u00f6hnlichen Marketingaktionen gesprochen. Die komplette Episode h\u00f6ren Sie hier.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_raw_js]JTNDc2NyaXB0JTIwY2xhc3MlM0QlMjJwb2RpZ2VlLXBvZGNhc3QtcGxheWVyJTIyJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIucG9kaWdlZS1jZG4ubmV0JTJGcG9kY2FzdC1wbGF5ZXIlMkZqYXZhc2NyaXB0cyUyRnBvZGlnZWUtcG9kY2FzdC1wbGF5ZXIuanMlMjIlMjBkYXRhLWNvbmZpZ3VyYXRpb24lM0QlMjJodHRwcyUzQSUyRiUyRmVyZm9sZ3NkcnVja3BvZGNhc3QucG9kaWdlZS5pbyUyRjExLW5ldWUtZXBpc29kZSUyRmVtYmVkJTNGY29udGV4dCUzRGV4dGVybmFsJTIyJTNFJTNDJTJGc2NyaXB0JTNF[\/vc_raw_js][nectar_btn size=&#8220;small&#8220; open_new_tab=&#8220;true&#8220; button_style=&#8220;regular&#8220; button_color_2=&#8220;Accent-Color&#8220; icon_family=&#8220;none&#8220; text=&#8220;Weitere Podcast-Episoden \u25ba&#8220; url=&#8220;https:\/\/www.flyeralarm.com\/blog\/de\/podcast&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h2 id=\"gastro\">Black Friday in der Gastronomie<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;3\/4&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]F\u00fcr Restaurants, Bars, Vinotheken, Kneipen und Imbisse kann der Black Friday auch ein echter Umsatzbringer sein. Nutzen Sie den inoffiziellen Feiertag f\u00fcr Aktionen, die Ihr Lokal zum Stadtgespr\u00e4ch machen. Etwa indem Sie &#8230;<\/p>\n<ul>\n<li>schwarze Speisen mit Wow-Faktor kreieren,<\/li>\n<li>Bonuskarten mit exklusiven Rabatten verteilen,<\/li>\n<li>einen Gru\u00df aus der K\u00fcche f\u00fcr alle in Schwarz gekleideten G\u00e4ste servieren,<\/li>\n<li>ein spezielles Black Friday Dinner veranstalten,<\/li>\n<li>Restaurant-Gutscheine zum reduzierten Black Friday Preis anbieten<\/li>\n<li>und, und, und.<\/li>\n<\/ul>\n<p>Gerade w\u00e4hrend der Vorweihnachtszeit steigt bei potenziellen Kundinnen und Kunden der Wunsch, sich gastronomisch verw\u00f6hnen zu lassen. Und das zum reduzierten Preis? Auf jeden Fall! Die Bereitschaft, die Gastronomie mit dem Kauf von Restaurant-Gutscheinen oder einem Besuch zum Special-Dinner zu unterst\u00fctzen und gleichzeitig ein einfaches, unkompliziertes Weihnachtsgeschenk abzugreifen, d\u00fcrfte also hoch sein.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/4&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;9024&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;Fade In&#8220; animation_easing=&#8220;default&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; img_link_large=&#8220;yes&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;94333&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;None&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220; img_link=&#8220;https:\/\/www.flyeralarm.com\/de\/t\/branchenwelten\/agenturen-und-kreative\/&#8220;][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]<span style=\"font-size: 12pt\"><strong>\u201eThe Kitchen\u201c \u2013 willkommen in der Kreativk\u00fcche<\/strong><\/span><br \/>\nNoch mehr Inspiration gef\u00e4llig? In der Branchenwelt f\u00fcr Agenturen und Kreative haben unsere Fachexpertinnen und -experten aus \u201eThe Kitchen\u201c spannende Produktwelten, Services und News aus der Branche f\u00fcr Sie zusammengestellt. So gelingt es Ihnen noch leichter, Ihren Kundinnen und Kunden das perfekte Ergebnis Ihrer Arbeit zu servieren. Schauen Sie doch einmal rein![\/vc_column_text][divider line_type=&#8220;No Line&#8220; custom_height=&#8220;15&#8243;][nectar_btn size=&#8220;small&#8220; open_new_tab=&#8220;true&#8220; button_style=&#8220;regular&#8220; button_color_2=&#8220;Accent-Color&#8220; icon_family=&#8220;none&#8220; text=&#8220;Zur Branchenwelt f\u00fcr Agenturen und Kreative&#8220; url=&#8220;https:\/\/www.flyeralarm.com\/de\/t\/branchenwelten\/agenturen-und-kreative\/&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h2 id=\"publizieren\">Machen Sie Ihre Black Friday-Aktion publik<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]Im Prinzip agieren kleine und mittlere Unternehmen, Gastro- und Einzelhandelsbetriebe bei ihrer Black Friday-Aktion genau, wie bei allen anderen <strong><a href=\"https:\/\/www.flyeralarm.com\/blog\/de\/mehr-kunden-durch-lokales-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">lokalen Werbema\u00dfnahmen<\/a><\/strong>. Wichtig ist, dass Sie online und offline Werbung schalten. <a href=\"https:\/\/www.flyeralarm.com\/blog\/de\/crossmedia-marketing-teil-1-die-basics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Crossmedia<\/strong><\/a> hei\u00dft das Stichwort. Das kann Flyer, Plakate, Werbeanzeigen in Tageszeitungen und lokalen Magazinen, Kino- oder Radio-Werbung, besondere Sponsoring-Aktionen und eine Social Media-Kampagne beinhalten. H\u00f6rt sich kompliziert an? Muss es nicht sein. Mit dem richtigen Partner, der Sie in Sachen crossmedialer Marketingstrategien ber\u00e4t, bedeutet das f\u00fcr Sie kaum einen Mehraufwand gegen\u00fcber Ihren \u00fcblichen Werbema\u00dfnahmen. Sprechen Sie hierf\u00fcr gerne die Marketingprofis von FLYERALARM Digital an![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][nectar_btn size=&#8220;small&#8220; open_new_tab=&#8220;true&#8220; button_style=&#8220;regular&#8220; button_color_2=&#8220;Accent-Color&#8220; icon_family=&#8220;none&#8220; url=&#8220;https:\/\/flyeralarm.digital\/&#8220; text=&#8220;Zur FLYERALARM Digital Werbeberatung&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_video link=&#8220;https:\/\/www.youtube.com\/watch?v=7kx1DpAYl68&amp;feature=youtu.be&#8220;][divider line_type=&#8220;No Line&#8220; custom_height=&#8220;15&#8243;][nectar_btn size=&#8220;small&#8220; open_new_tab=&#8220;true&#8220; button_style=&#8220;regular&#8220; button_color_2=&#8220;Accent-Color&#8220; icon_family=&#8220;none&#8220; url=&#8220;https:\/\/www.flyeralarm.com\/de\/shop\/configurator\/index\/id\/7041&#8243; text=&#8220;Mehr \u00fcber Social Media-Flyer erfahren&#8220;][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]Wenn Sie die Z\u00fcgel lieber selbst in der Hand halten, bietet der Social Media-Flyer eine einfache und unkomplizierte M\u00f6glichkeit, eine crossmediale Kampagne im kleinstm\u00f6glichen Rahmen aufzubauen. Hier gestalten Sie Ihren Flyer wie gewohnt \u2013 das gen\u00fcgt den Social Media-Expertinnen und -Experten von FLYERALARM schon, um eine Facebook- oder Instagram-Kampagne aufzusetzen, die Ihnen zahlreiche G\u00e4ste oder Kundschaft in den Laden sp\u00fclt.<\/p>\n<p>Tipp: F\u00fcr Aktionen und besondere Anl\u00e4sse, wie den Black Friday, aber auch Halloween, Ostern oder Weihnachten, eignen sich nat\u00fcrlich Werbemittel in niedriger Auflage. Zum Beispiel Plakate in Digitaldruck, Fensterfolien, Kundenstopper, Regalwobbler &#8230;[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-info-circle accent-color\"><\/i> <\/div><div class=\"iwt-text\"> <span style=\"font-size: 12pt\"><strong><em>Wichtig! Egal f\u00fcr welche Arten der Black-Friday-Werbung Sie sich entscheiden. Achten Sie darauf, dass sich Motive, Farbkonzept und einpr\u00e4gsame Slogans \u00fcber alle Kan\u00e4le wiederholen \u2013 nur so erreichen Sie den gew\u00fcnschten Erinnerungseffekt bei potenziellen G\u00e4sten oder Kundschaft.<\/em><\/strong><\/span> <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h2 id=\"recht\">Die Rechtslage: Markenrechte am Black Friday gel\u00f6scht<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\u201eBlack Friday\u201c war lange Zeit als Wortmarke beim Deutschen Patent- und Markenamt eingetragen und durch das Bundespatentgericht als Markenname gesch\u00fctzt. Nach einem langen Rechtsstreit zwischen der aus China stammenden Markeninhaberin sowie dem Onlineportal blackfriday.de und weiterer Parteien, entschied das Bundespatentgericht am 28. Februar 2020 die L\u00f6schung der Wortmarke f\u00fcr die wesentlichen Dienstleistungen des Bereichs \u201eWerbung\u201c. Die Markeninhaberin legte fristgem\u00e4\u00df Rechtsbeschwerde beim Bundesgerichtshof ein. Dieser best\u00e4tigte jedoch am 27. Mai 2021 die Entscheidung des Bundespatentgerichts und erkl\u00e4rte das Urteil damit f\u00fcr rechtskr\u00e4ftig und nicht weiter angefechtbar.<\/p>\n<p><strong>Der Begriff \u201eBlack Friday\u201c wurde damit endg\u00fcltig aus dem Markenregister gel\u00f6scht und darf nun f\u00fcr die Dienstleistungen \u201eMarketing\u201c, \u201eOrganisation und Durchf\u00fchrung von Werbeveranstaltungen\u201c, \u201ePlanung von Werbema\u00dfnahmen\u201c, \u201eVerbreitung von Werbeanzeigen\u201c und \u201eWerbung im Internet f\u00fcr Dritte\u201c sowie f\u00fcr zahlreiche weitere im Zusammenhang mit Werbung stehender Dienstleistungen frei genutzt werden.<\/strong><\/p>\n<p>Dennoch gibt es noch immer Ausnahmen von den Ausnahmen. So geht das Onlineportal blackfriday.de aktuell gegen die Waren und Dienstleistungen vor, die nicht vom Beschluss des Bundespatentgerichts erfasst wurden. Das Thema sollte also trotzallem weiterhin mit Fingerspitzgef\u00fchl behandelt werden. Deshalb sind Sie in jedem Fall auf der sicheren Seite, wenn Sie nach einem alternativen Namen Ausschau halten. Black Week, Cyber Monday, Cyber Week, Schwarze Woche, Colorful Friday, Dark Friday \u2026 Der Kreativit\u00e4t sind keine Grenzen gesetzt.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Black Friday am 29. November 2024: F\u00fcr Sparf\u00fcchse ist das der sch\u00f6nste Tag des Jahres. Und f\u00fcr viele Unternehmen der Startschuss ins Weihnachtsgesch\u00e4ft. Kurbeln Sie auch in 2024 Ihre Ums\u00e4tze mit dem Black Friday an! Was Sie dabei beachten sollten und jede Menge Inspiration finden Sie hier.<\/p>\n","protected":false},"author":32,"featured_media":100169,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[1247,2417,2416,2422,1691,2421,1070,2420,56,1178,83,2423,2026,2419,769,2418],"class_list":{"0":"post-9023","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beinspired","8":"tag-beinspired","9":"tag-black-flyday","10":"tag-black-friday","11":"tag-cross-media","12":"tag-crossmedia","13":"tag-crossmedial","14":"tag-e-commerce","15":"tag-gewinn","16":"tag-inspiration","17":"tag-kampagne","18":"tag-marketing","19":"tag-marketingideen","20":"tag-marketingkampagne","21":"tag-preisnachlass","22":"tag-rabatt","23":"tag-sonderaktion"},"acf":[],"_links":{"self":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/posts\/9023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/comments?post=9023"}],"version-history":[{"count":16,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/posts\/9023\/revisions"}],"predecessor-version":[{"id":113515,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/posts\/9023\/revisions\/113515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/media\/100169"}],"wp:attachment":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/media?parent=9023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/categories?post=9023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/tags?post=9023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}