k{"id":6233,"date":"2023-05-12T09:21:57","date_gmt":"2023-05-12T07:21:57","guid":{"rendered":"https:\/\/www.flyeralarm.com\/blog\/de\/?p=6233"},"modified":"2024-11-25T11:20:53","modified_gmt":"2024-11-25T10:20:53","slug":"nutzen-sie-festivals-fuer-ihr-marketing","status":"publish","type":"post","link":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/nutzen-sie-festivals-fuer-ihr-marketing\/","title":{"rendered":"Nutzen Sie Festivals f\u00fcr Ihr Marketing"},"content":{"rendered":"[vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]<span style=\"font-size: 12pt\"><em><strong>Festivals sind f\u00fcr Marketingma\u00dfnahmen \u00e4u\u00dferst interessant: Dort tummeln sich viele Menschen, die \u00e4hnliche Interessen teilen, entspannt sind und gute Laune haben. Mit welchen Ma\u00dfnahmen Sie genau diese Menschen f\u00fcr Ihre Marke begeistern k\u00f6nnen, erfahren Sie hier.<\/strong><\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][nectar_btn size=&#8220;large&#8220; open_new_tab=&#8220;true&#8220; button_style=&#8220;regular&#8220; button_color_2=&#8220;Accent-Color&#8220; icon_family=&#8220;none&#8220; text=&#8220;Themenwelt Eventbedarf entdecken&#8220; url=&#8220;https:\/\/www.flyeralarm.com\/de\/t\/themenwelten\/eventbedarf\/&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/4&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][\/vc_column][vc_column column_padding=&#8220;padding-2-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color=&#8220;#ffffff&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;small_depth&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-th-list accent-color\"><\/i> <\/div><div class=\"iwt-text\"> <strong><span style=\"font-size: 14pt\">Inhalt<\/span><\/strong> <\/div><div class=\"clear\"><\/div><\/div>[vc_column_text]<a href=\"#zielgruppe\">Zielgruppe finden<\/a><br \/>\n<a href=\"#sponsor\">Festival-Sponsor werden<\/a><br \/>\n<a href=\"#auftritt\">Festival-Auftritt gestalten<\/a><br \/>\n<a href=\"#werbeartikel\">Werbeartikel verteilen<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/4&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]Ein ganzes Wochenende lang Camping, laute Musik und tolle Stimmung: Festivals erfreuen sich speziell unter jungen Erwachsenen seit Jahren steigender Beliebtheit. Laut Statista besuchen rund 40 Prozent der Deutschen, die zwischen 15 und 30 Jahre alt sind, mindestens ein Festival im Jahr. Allein in Deutschland gibt es j\u00e4hrlich \u00fcber 500 Veranstaltungen unterschiedlichster Art: vom weltbekannten Heavy-Metal-Wochenende im hohen Norden der Republik bis zu lokalen Special-Interest-Festivals. Laut des Hessischen Statistischen Landesamtes verzeichneten 2015 Festivals und Festspiele rund 32 Millionen Besucherinnen und Besucher. Daraus ergibt sich eine Vielzahl an Marketingm\u00f6glichkeiten. Mit Kreativit\u00e4t erreichen Sie unz\u00e4hlige Menschen aus Ihrer Kernzielgruppe und platzieren gleichzeitig Ihr Unternehmen als Marke in einem jungen, dynamischen Umfeld.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h2 id=\"zielgruppe\">Festivals: Zielgruppen-Identifizierung leichtgemacht<\/h2>\n[\/vc_column_text][divider line_type=&#8220;No Line&#8220; custom_height=&#8220;20&#8243;][vc_column_text]Die deutsche Festivallandschaft ist unglaublich abwechslungsreich. Abseits der gro\u00dfen medialen Aufmerksamkeit, die einigen weltbekannten Rock- und Heavy-Metal-Festivals zuteilwird, hat sich in den vergangenen Jahrzehnten eine enorm heterogene Festival- und Festspielkultur entwickelt. Die meisten Besucherinnen und Besucher str\u00f6men nat\u00fcrlich zu den zahlreichen Musikfestivals. Dabei gibt es f\u00fcr jeden Geschmack das Passende: Von Reggae \u00fcber Jazz oder klassische Musik bis hin zu Techno und Elektro kommt jeder Musikfan in den Genuss eines Festivals, das exakt zu seinen pers\u00f6nlichen Vorlieben passt. Doch auch Filmfeste, Ritterspiele, Autoshows, Truckertreffen und viele weitere Special-Interest-Festivals locken unz\u00e4hlige Hobbyistinnen und Hobbyisten an.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]Gut f\u00fcr Sie: Mit etwas Kreativit\u00e4t finden Sie garantiert ein Festival, das perfekt zu Ihrer <a href=\"https:\/\/www.flyeralarm.com\/blog\/de\/zielgruppen-und-personas-optimieren-sie-ihre-marketingmassnahmen\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zielgruppe<\/a> passt. So bieten sich zum Beispiel f\u00fcr mittelst\u00e4ndische Handwerksbetriebe, die auf der Suche nach neuen Auszubildenden sind, kleine und vor allem <strong>lokale Musikfestivals<\/strong> mit besonders jungem Zielpublikum an. Auch Hoch-, Techniker- oder Fahrschulen, genauso wie Krankenkassen, Versicherungen oder Verkehrsclubs k\u00f6nnen auf diesen Veranstaltungen viele zuk\u00fcnftige Kunden auf sich aufmerksam machen.<br \/>\nBiom\u00e4rkte, Fair-Trade-L\u00e4den, Naturkosmetik-Fachgesch\u00e4fte, Yoga-Schulen, Fahrrad-H\u00e4ndler oder \u00f6ffentliche Verkehrsbetriebe hingegen sind auf <strong>Reggae- oder anderen alternativen Festivals<\/strong> gut aufgehoben. Diese werden oft von Menschen besucht, die viel Wert auf Umweltbewusstsein und Nachhaltigkeit legen und h\u00e4ufig bereit sind, f\u00fcr diesen Lebensstil relativ viel Geld zu investieren.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;6237&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;Fade In&#8220; animation_easing=&#8220;default&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]Auto- und Motorradh\u00e4ndler, Oldtimer-Werkst\u00e4tten, Bars, Kneipen, Jeans-Fachgesch\u00e4fte oder Barbiere finden ihr Zielpublikum mit gro\u00dfer Sicherheit zum Beispiel auf <strong>Bikeweeks<\/strong>, <strong>Trucker-<\/strong> <strong>oder<\/strong> <strong>Tuner-Treffen<\/strong> sowie auf <strong>Rock-, Blues-<\/strong> <strong>oder<\/strong> <strong>Country-Festivals<\/strong>. Eben \u00fcberall, wo sich vornehmlich M\u00e4nner oder technisch interessierte Frauen aufhalten. Einzelh\u00e4ndler f\u00fcr Outdoor-Klamotten, Camping-Zubeh\u00f6r oder Grills wiederum k\u00f6nnen getrost auf jedem <strong>mehrt\u00e4gigen Open-Air-Festival<\/strong> Werbung f\u00fcr sich machen. Denn auf all diesen Veranstaltungen m\u00fcssen Besucherinnen und Besucher zwangsl\u00e4ufig eine Vorliebe f\u00fcr Camping und Aktiv-Urlaube haben. Wer sonst w\u00fcrde gutes Geld zahlen, um mehrere Tage in einem Zelt zu schlafen, bei Wind und Wetter drau\u00dfen zu sein und stundenlang vor Musikb\u00fchnen auf seine Lieblingsbands warten?<\/p>\n<p>Stellt sich nur die Frage, wie Unternehmen auf Festivals auf sich aufmerksam machen k\u00f6nnen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][divider line_type=&#8220;No Line&#8220; custom_height=&#8220;15&#8243;][image_with_animation image_url=&#8220;6234&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;Fade In&#8220; animation_easing=&#8220;default&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h2 id=\"sponsor\">Werden Sie Festival-Sponsor<\/h2>\n[\/vc_column_text][divider line_type=&#8220;No Line&#8220; custom_height=&#8220;20&#8243;][vc_column_text]Ob riesig und mit \u00fcber 100.000 Besuchern oder ganz klein, lokal und bescheiden: Kein Festival funktioniert ohne Sponsoren. Je nach Gr\u00f6\u00dfe und Bekanntheit m\u00fcssen Veranstalter bis zu einem Drittel der anfallenden Kosten durch Sponsoren-Einnahmen decken. H\u00e4ufig arbeiten Festivalveranstalter mit unterschiedlich teuren Sponsoring-Paketen. Die Aufteilung k\u00f6nnte zum Beispiel in dieser Form folgen:<\/p>\n<p><span style=\"font-size: 14pt\"><strong>Paket A:<\/strong><\/span> Head-Sponsor, Firmenname im Festivaltitel, exklusiver Sponsoren-\/VIP-Bereich, B\u00fchnensponsor, Gewinnspielaktionen, Nennung auf Homepage, Werbemitteln, Eintrittskarten, Eintrittsb\u00e4ndchen, Festival-Merchandising, bei Durchsagen von Moderatoren usw.<\/p>\n<p><strong><span style=\"font-size: 14pt\">Paket B:<\/span> <\/strong>Hauptsponsor, Nennung auf Homepage, Eintrittskarten, Werbemitteln und Festival-Merchandising, Genehmigung f\u00fcr ein Sponsorenzelt in bester Lage, Laufpromotion etc.<\/p>\n<p><span style=\"font-size: 14pt\"><strong>Paket C:<\/strong> <\/span>\u201eOn-The-Ground\u201c-Partnerschaft (= Sie zahlen quasi Standmiete und d\u00fcrfen an Ihrem Stand auf sich aufmerksam machen, werden jedoch nirgends weiter als Sponsor aufgef\u00fchrt)[\/vc_column_text][divider line_type=&#8220;No Line&#8220; custom_height=&#8220;20&#8243;][nectar_btn size=&#8220;small&#8220; open_new_tab=&#8220;true&#8220; button_style=&#8220;regular&#8220; button_color_2=&#8220;Accent-Color&#8220; icon_family=&#8220;none&#8220; text=&#8220;Festival-Merchandise und mehr&#8220; url=&#8220;https:\/\/www.flyeralarm.com\/de\/t\/themenwelten\/eventbedarf\/feste-und-feiern&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]H\u00e4ufig sind die Pakete nat\u00fcrlich feingliedriger unterteilt oder konfigurierbar. So w\u00e4re wom\u00f6glich auch das fiktive Paket C mit Laufpromotion und Erw\u00e4hnung auf Fan-Shirts des Festivals verhandelbar. In jedem Fall sollten Sie sich genau \u00fcberlegen, wie viel Geld Sie f\u00fcr den Sponsoring-Deal investieren k\u00f6nnen, ohne am Ende an Ihren eigenen Werbemitteln sparen zu m\u00fcssen. Denn die beste Lage und gr\u00f6\u00dfte Promotion bringt nichts, wenn Sie die Festivalbesucher mit einem veralteten Messestand oder langweiligen Werbegeschenken abschrecken.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h2 id=\"auftritt\">Gestalten Sie Ihren Festival-Auftritt<\/h2>\n[\/vc_column_text][divider line_type=&#8220;No Line&#8220; custom_height=&#8220;20&#8243;][vc_column_text]F\u00fcr einen auff\u00e4lligen und relativ simplen Stand auf einem Festivalgel\u00e4nde braucht es gar nicht allzu viel. Gestalten Sie Pavillons, portable Messetheken, Dropflags und Kundenstopper in Ihrem Corporate Design, schon wirkt der erste Eindruck auf Festivalbesucherinnen und -besucher professionell und durchgeplant. Speziell bei Open-Air-Veranstaltungen sollten Sie auf wetterfeste Werbetechnik achten. Erg\u00e4nzen Sie Ihren Stand zudem mit bedruckten Liegest\u00fchlen und laden Sie ersch\u00f6pfte G\u00e4ste zum Entspannen ein. Die meisten Open-Air-Festivals finden im Sommer statt \u2013 mit kostenlosen und <a href=\"https:\/\/www.flyeralarm.com\/blog\/de\/getraenkedosen-selbst-designen\" target=\"_blank\" rel=\"noopener noreferrer\">selbst gestalteten Getr\u00e4nkedosen<\/a> und <a href=\"https:\/\/www.flyeralarm.com\/blog\/de\/layoutvorlagen-fuer-glasflaschen-mit-buegelverschluss\" target=\"_blank\" rel=\"noopener\">Flaschen mit Ihrem Design<\/a> sammeln Sie kr\u00e4ftig Pluspunkte.<\/p>\n<p>Oder veranstalten Sie ein Gewinnspiel. Zum Beispiel ein Torwandschie\u00dfen, das lockt mit Sicherheit zahlreiche gut gelaunte junge Menschen an. Um auch zur sp\u00e4teren Stunde von m\u00f6glichst vielen Partyg\u00e4ngern gefunden zu werden, sollten Sie Ihren Stand beleuchten. Mit <a href=\"https:\/\/www.flyeralarm.com\/blog\/de\/individuelle-beleuchtung-von-raeumen-events-u-v-m\/\" target=\"_blank\" rel=\"noopener noreferrer\">Light-Cans<\/a> illuminieren Sie Ihren Stand besonders auff\u00e4llig. Die Leuchtmittel haben sogar eine \u201eSound-to-Light\u201c-Funktion \u2013 damit blinkt Ihr Infostand genau im Takt der Lieblingsmusik potenzieller Kundinnen und Kunden. Noch mehr Inspiration gef\u00e4llig?[\/vc_column_text][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; 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Sommerliche Werbemittel, Hygieneartikel und andere praktische Werbegeschenke kommen bei den campierenden Festival-Fans garantiert an. Sonnenbrillen, Caps und T-Shirts zum Schutz vor der Sonne oder als Ersatz f\u00fcr dreckig gewordene Kleidungsst\u00fccke erfreuen sich gro\u00dfer Beliebtheit. Zu Feuerzeugen, Flaschen\u00f6ffnern, Taschent\u00fcchern, (vorher geladenen) Powerbanks, Regenschirmen, Reinigungssprays oder Feuchtt\u00fcchern sagt unter Garantie kein Festivalbesucher nein. Und coole Baumwolltaschen oder Turnbeutel aus Baumwolle sind nicht nur w\u00e4hrend des Festivals angesagt und allseits beliebt. 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Mit welchen Ma\u00dfnahmen Sie genau diese Menschen f\u00fcr Ihre Marke begeistern k\u00f6nnen, erfahren Sie hier.<\/p>\n","protected":false},"author":32,"featured_media":111931,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[1476,789,1672,1673,418,1674,1675,1676,1677,1678,284,1679,223,1097,83,320,1528,1680,1681,1682,510,1683,1684,217,1634,1685,1686,1101,1102,1687,1688,1689,1690,289],"class_list":{"0":"post-6233","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beinspired","8":"tag-aussenwerbung","9":"tag-baumwolltaschen","10":"tag-caps","11":"tag-dropflag","12":"tag-event","13":"tag-festival","14":"tag-festival-sponsor","15":"tag-feuchttuecher","16":"tag-feuerzeug","17":"tag-flaschenoeffner","18":"tag-getraenkedosen","19":"tag-hygieneartikel","20":"tag-liegestuehle","21":"tag-light-cans","22":"tag-marketing","23":"tag-messestand","24":"tag-musik","25":"tag-musikfestival","26":"tag-pavillon","27":"tag-powerbanks","28":"tag-promotion","29":"tag-regenschirme","30":"tag-reinigungsspray","31":"tag-sommer","32":"tag-sommerlich","33":"tag-sonnenbrille","34":"tag-sonnenschirm","35":"tag-sponsor","36":"tag-sponsoring","37":"tag-t-shirts","38":"tag-taschentuecher","39":"tag-turnbeutel","40":"tag-wasserball","41":"tag-werbemittel"},"acf":[],"_links":{"self":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/posts\/6233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/comments?post=6233"}],"version-history":[{"count":3,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/posts\/6233\/revisions"}],"predecessor-version":[{"id":98265,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/posts\/6233\/revisions\/98265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/media\/111931"}],"wp:attachment":[{"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/media?parent=6233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/categories?post=6233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging-blog.flyeralarm.com\/blog\/de\/wp-json\/wp\/v2\/tags?post=6233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}